The Netflix games strategy has so far been scattered. Since Netflix Gaming appeared for the first time in 2021, Streamer has been launched Indie DarlingsTie flow, and Popular ports. There was Studio acquisitionsAttempts to the original AAA games, experiences with the flow of cloud. After a few years, it is not quite clear what the strategy – Or if he is really working.
So when Alain Tascan, the former CEO to develop the game in Fortnite Epic maker games, Join the new Netflix Games last yearHis evaluation was “re -amendment and focus on lower areas with more intention.” As he explains, “We need to find our voice.”
According to a housing, this means focusing on games that fit with one of four categories. These include narrative games, like them Interactive imagination addresses are linked to Netflix reality programsIn addition to multiple players games and games targeting children. The approximation of the Quartet is what Netflix calls the “main current” versions, which means that anything that has the possibility of a huge audience. This can be a licensed link like last year Al Houc’a game: Unleash Or original games like Only an advertiser CrossingMMO is an intersection similar Crossing animals.
Tascan is similar to this strategy in the early days of the original Netflix programming. I started with some series, such as Cards House and Orange is the new blackNow, Netflix produces a large collection of shows, movies and live programming. For games, the idea is to focus on addresses that fit the four (recognized) categories, then, in the end, expand from there. “We started with these,” he says. “We may add more if it is logical, but I believe that starting first of these four already a lot.”
This also means scaling in some areas. Last year, Netflix closed an internal studio focused on AAA addressesPoint out of the veterans of the industry, such as privileges Halo and God’s warBefore the game is released. Although Netflix has become a prominent publisher of Indie games on a mobile phone, this also seems to be a smaller part of the comprehensive plan. “We will continue to support some of them, but I feel that independent players do not really come to Netflix to find independent games,” says Taskan. Everything should be suitable for the comprehensive strategy. “If the game that was created independently fits one of these categories well, we may chase it,” he says.
The ultimate goal is to become, well, Netflix of Games-a type of comprehensive store where it is fast and easy to find something new to play. Part of this is the presence of a wide range of games that aim to attract the current Netflix audience and potential new subscribers. But as important, according to Taskan, it reduces friction to games. Unlike the Netflix offer, which simply includes pressing the game, it includes entering the game of more steps, such as finding it in the application store and downloading it.
Although this is the case at the present time, Tascan wants to play the service of the service to be playing ultimately “immediately” and make it a platform that I do not know, which means that you can run it on any device. Currently, given a set of technical obstacles and the applications store restrictions, the process is not completely smooth. “Reaching any screen is the ultimate goal,” he says. “I am coming from a world where I saw success by transferring the walls. Fortnite It was one of the first games of a truly cross game, and I feel that this was one of the great reasons for its success. “
He believes that this future will happen during the next five years, pointing to many close elements such as improved broadcasting technology and becoming cheaper; An audience is now expected to continue the experiences between devices thanks to games like Fortnite; And the growing global audience in Netflix. “We are really approaching,” says Taskan. “Everything is developing in the same direction.”
As a first step, Streamer will launch the first TV focus games by the end of this year. Currently, all Netflix games are mobile addresses. However, these unpopular new games will be run via smart TV and control over a smartphone, which removes the need for game control units – another point of friction.
Perhaps more ambitious, Taskan believes that one or several of these unknown games have the ability to have a similar effect on Travis Scott in FortniteThe moment I took the players by surprise and the pop culture is rarely done by the games. “I hope you create some of the offers we have at the end of the year this type of moment,” he says.
