After absence for six years, NIKE will soon start selling products directly to Amazon, after having previously stopped in 2019 to go alone. At the same time, it is said that the company is scheduled to increase prices through most of its sports shoes and other clothes in the wake of the recent American definitions.
Nike I stopped selling through the Amazon Just two years after the platform, blame the decision to end sales for the inability of Amazon to take strict measures on the fake and unlicensed sellers. Just as Pivotal was her desire to build her direct sales platforms for consumers in the Nike application and its location on the web, which has seen it reduces other retail partners at the same time.
Nike Goods continued to appear on Amazon in the years that followed, but it was only sold by third -party sellers on the platform. according to Information These merchants have been informed that they have until July 19 to stop selling some Nike products.
“While independent sellers have included some Nike stocks in our store for many years, Amazon will soon start getting a wide range of Nike products directly to expand our choice of our customers in the United States,” Migan Lagani, a spokesperson for Amazon, told Amazon. freedom. “We appreciate independent sellers, and we offer a long period of time to a small number of sellers affected by selling through their stock of overlapping elements.”
It seems that the Nike’s direct strategy to the consumer is working well during the Covid’s pandemic, when the online shopping has risen, but has been oscillated since then. In 2023 the company started Restore its relationships With retailers including Foot Locker and MACY’s, and the new CEO Eliott Hill, who held this position in October 2024, made the construction of NIKE wholesale Company plans.
CNBC reports NIKE is also scheduled to raise prices through its products from June 1, most likely in response to American definitions. Adult clothes and shoes that exceed $ 100 will rise by $ 2 to 10, although the cheapest goods and children’s products will not be affected. NIKE will also avoid raising the price of Air Force 1 at $ 115 and some of her clothes that carry the Jordan brand.
