the The official veil of the key is revealed 2 It was an incredibly confident moment for Nintendo. He was brief and lacking almost completely. There was no price, no date for the release, and there are no confirmed games outside it A Mario Cart Bother. 2 in the name involves a larger and better switch, but when it comes to how – the chips that will run the device, the screen that will make Zelda and Mario look great – Nintendo considered it not important enough to share immediately.
This is true: Unlike the rest of the industry, Nintendo photographed a path that is no longer important.
It was not always that way. The previous Nintendo keyboards, as were their contemporaries, were sold on the horse capacity. Super Nintendo NES was more powerful, while the N64 processor was so important that the system was named after it. But things began to change soon from Gamecube. Nintendo has seen a steady decrease in the sales of the console over the subsequent generations; While NES and Famicom sold more than 60 million units, this has decreased to a little more than 20 million units. Meanwhile, Nintendo’s direct competition has changed significantly. After tasting the rise against Sony during the N64 era, Nintendo is now against a second technical giant in Microsoft. Competition for technological ingenuity is no longer logical.
Something should have changed – this change came in the form of Wii.
Once he described it badly as “”Two gamecubes and some adhesive tape“Wii was not a great progress in its predecessor in terms of how games appear or play Halo 3And PS3 showed pictures of the next generation through resistance and Motor stormWii was defined by Wii SPORTSWhere the characters looked like eggs and had no arms. However, the game, which is assembled with the control unit everywhere but Japan, has become one of the best -selling games of all time because of how it is played, rather than what it looks.
This shift came because of what Nintendo called his “Blue Ocean” strategy. The idea was that the growing technological complexity of games was already making it less Attracting many consumers. We have come a long way of simplicity that made Mario running and jumping in the first place Super Mario Bruce. Just looking at GameCube can be overwhelming for many. As the former Nintendo president of America, Reggieg Felis-Aamim Written in 2007“While the enthusiastic players reliably responded to technology and complexity constantly, these same characteristics have constantly cut new players from the total market, which narrows consumers in a smaller place.”
This means that the best path forward for Lintendo is to get out of the technological arms race and find a way to expand the market. For Wii, this was a unit controlled by the specifications that were often good enough to play modern 3D games, but where the focus was on the sensitive control unit of movement that made the games easier to play, as is the case with Wii SPORTS. This was followed Touch screen controls were presented before smartphones are everywhere. Both were tremendous successes: Wii sold more than 100 million units, while DS reached 150 million. Both have proven that the specifications are a slight source of concern – if it is an anxiety at all – for most consumers, as they exceeded more powerful competitors in terms of sales. (Sorry, Vita))
Photo by Kyuchi Ota / Bloomberg via Getti Irch
It is not always easy to find the right direction of the console, as shown by Wii U, which was an early attempt to integrate the world of home keyboards and portable games. But by moving away from the specifications and graphics to focus on the player’s experience, Nintendo not only bowed to itself, but it is just successful as it was at a time when the video game industry is struggling on many fronts.
The switch is a pure expression of this philosophy. It is a tablet that suffers from a weakness that doubles as a home control unit, and despite its confrontation against Si PlayStations A piece of the best -selling Nintendo devices ever (It may exceed even Register by PS2). The modest art pieces are overcome through a direct hypothesis – you can take games with you anywhere – also allow Nintendo to develop a lot of games in a more sustainable way than their competitors, who struggle with the enormous increasing costs of live service and great games.
For this reason, Nintendo did not utter one specifications when the key 2 is detected – because it is not the point. Whatever the powers of the next device, it will be often good enough For the next open world ZeldaBut the specifications do not need to be detailed in The lengthy video uses words like height and teraflops. These details are coming, naturallyBut it is secondary in the basic idea: this will be like your old key, just better. You do not need specifications to get it.
