“No-spend” trend gains steam as consumer sentiment shifts

Americans search Tame spending habits In response to Excessive consumptionConstant inflation, potential stagnation, modern analyzes and social media data.

While many people Make bold decisions At the beginning of the year that evaporates before the end of January, this The trend “no steeled” It feels different, according to industry experts.

Usually, people will freeze their spending for a month or two, but we see recently Tiktok content Rianca Duraneville, the financial plan approved by consumers, told Salon that going to the extreme, as some talk about this trend throughout the year.

This shift was picked up for steam spending at the end of last year. #Nobuy, Nobuy2025 jumped 90 % on X, Reddit and Pinterest between December 1 and January 1, according to the research conducted by Chime using Meltwater, which is a social analysis tool.

On Tiktok, the direction of non -spending is more popular, according to harmony. The #nospendchallenge of the #nospendchallenge reached more than 25,000 jobs as of January, when hundreds of content created people deployed their plans to obtain a “no more than” or “low -spending” public in 2025, according to data available to the public on Tiktok.

Tiktok’s strength and effect continues even as it faces a ban in the United States that many Americans use for financial education: according to the research collected by Chime, use one in every four Americans – the financial side of the application – to search for savings advice in 2024 more than 50 percent plan To use Findok in 2025, with 37 % they say it will use it out of debt.

“Although this concept is not new, its current popularity reflects an increasing desire among consumers to reassess spending habits and financial priorities. Consumer hostility has certainly increased during the past year,” Duraneville said.

Change the mood of the consumer

One of the reasons for the tightening of our wallets. Almost 36 % of Americans took new credit card Debt 2024 holiday seasonAverage accumulation of $ 1,181, according to reconnaissance It was conducted by Lindingtree.

But political and economic pressures are another reason to transform the feelings of consumers.

Last banquate data Many Americans appear highly pressure, as more than two -thirds of due inflation and 69 % are concerned about covering immediate living expenses if they lose their primary income.

Alix partners A poll was conducted in September and last October Consumers showed us to spend 16 % in 2025. A survey conducted after the presidential elections showed that they intend to spend more.

Consumers say they are planning to reduce estimated expenses – eating abroad, entertainment and shopping.

While reducing spending is a strong strategy for many, taking this type of challenge to the maximum is not necessarily a viable financial or road financial plan to a healthy relationship with money, Dorsainvil warned.

“As a certified financial plan, I have some reservations about this strategy,” she said. “While absolutely refraining from unnecessary purchases can effectively reset spending habits and strengthen savings, this may not be sustainable or beneficial to all in the long run.” The approach.