For more than 20 years, the Sherman Ox Park designed the tall green space seller and shows seen at the Academy Awards.
Getting this work in the Hollywood Awards season is essential, especially during the first quarter of the slow business year. And the free advertisement that comes with your flower arrangements that wander in the largest year? Nafis.
The owner Michael Inver said: “People love to associate the flower seller who designs the Academy Awards.” “It has formed our reputation in a way that could not be a marketing campaign at all.”
A report commissioned by the Academy of Arts and Animation was estimated that the economic impact of the Academy Awards and Related Events last year was $ 134 million in Los Angeles Province, when conservative estimates of visitors’ accusations, the average hotel prices and personal spending.
Last year, the non -profit organization stated that “Academy Awards and Related Activities” brought about $ 147 million of revenues, which include Non -profit television license with ABC from Walt Disney Company.
But though Long -term pressure on event TV categoriesThe Oscars are still an important engine for local companies.
Dozens of small companies, including Marx Park, Limo services, hotels, designers, restaurants, restaurants, security companies, designers, jewelry and others who earn money from the Oscar Awards Week, activities and relevant events, the exhibition itself, Which broadcasts Sunday.
Besides small companies, the ABC broadcasting network will also benefit from broadcasting the offer-in 2020, costing 30 seconds during the stock exchange of $ 2.15 million, on average, According to the Kantar Marketing Data Company. Total advertising revenues for that year amounted to about 150 million dollars.
“It is a truly huge operation,” said David Ofitberg, associate professor in entertainment financing at Liola Marimaont University. “It’s not only people on stage, but many people behind the scenes.”
Last year’s show on ABC was monitored by a medium audience of 19.5 million viewers, an increase of 4 % compared to 2023, according to Nelsen data. The viewers ’interest in the Academy Awards ceremony that year was through the best picture of a confrontation between the theatrical candidates” Oppenheimer “and” Barbie “, as well as a very expected performance of the song” Anna Kane “by the star Ryan Gosling.
The simple broadcast of the third year of 2024 witnessed a row in a row, in which the Oscars witnessed a growth in viewing after the number of audiences has ever decreased at 10.5 million in 2021. But it still abandons 30 million people who were seized once to watch the award exhibition. Oscar Oscars are worried about the classifications of three seeds this year because many of the best first in the pictures Relatively mysterious.
But as TV watching habits change, the scale must be for the success of the Oscars.
This year, the show will be Flow the air on Holo For the first time, I got an growing international audience in 200 markets around the world. The academy also said that its presence on social media has increased.
“Of course, the night classifications on television were traditionally, how we defined our success in the United States, but we reach people in different ways,” said Kramer. “We really think about reaching a variety of roads.”
On the ground in Hollywood, more than 1,000 production workers were working at work, creating display groups, working on lighting and building the red carpet.
Speaking of Zoom earlier this week from a hotel room in Ovation Hollywood, Kramer said that the offer does not support these direct workers and companies that benefit economically from the existence of the offer in Los Angeles but the entertainment industry as a whole.
This was an important consideration of the academy, as I thought about how to show attractive prizes in the wake of recent fires in southern California.
Although there are calls to cancel or not broadcast the Academy Awards from people Including the star of “Alkhakhrak” Jean SmartKramer said that the academy decided to move forward after consulting the Council of Governors, members of the Academy and the city leaders. (I did the academy Delay the nomination announcement And reschedule other relevant events.)
“There is a major commercial impact on our industry. This is a complex industry for several years with Covid and strikes, so we thought it was really important to maintain positive energy surrounding the Academy Awards and our industry,” said Kramer, who has led the academy since 2022.
The preservation of the Oscars on the right track was especially important for the Mark Park, especially because many of its events in January were canceled due to Palisades and Eaton fires. He said he was also recovering from a deliberate attack on his work two years ago, which he left works from a pop -up window until later this year.
“We have to continue and keep the economy moving,” Uncapher said.
The Academy Awards ceremony is a stable and predictable source of the distinguished marketing company’s income, which makes boots for candidates for acting and guidance awards.
The Miracle Mile, which connects the brands of celebrities, collected “everyone wins” bags for 23 years.
Gift bags this year are filled with products and offers of 61 brands and include four nights in the resorts in the Maldives, cosmetics and hair care products from L’OREAL and 10 subscriptions for one year for a disaster support company that can talent for anyone.
The bags do not belong to the Academy or Academic Awards and are delivered to the candidates long before broadcasting. The company founder Lash Fari refused to disclose revenue information, but he said this promotion on the goal and perhaps a little higher than the average of what he wants to do from any promotional offer he is doing.
The “everyone wins” gift bag is one of the events of two distinctive assets in the first quarter. The other is Grammys.
“This is the Super Bowl of Awards, at least from the Perspective of a movie,” said Fari. “This is what the brands look forward to being part of it.”
In the past, actress Viola Davis appeared at the gifted resort, and director Ron Howard hosted his son’s wedding in a resort announced in the bag. Amy Adams was once photographed in a shirt from the “Everyone Wins” package while walking to the gym.
Fari said this type of celebrity association paid by trademarks pays for it, “The instant cachet owned by Oscar Week.”
