Paramount Global She officially renewed her contract with NelsenFour months after hitting the dilemma due to the cost of services.
The deal extends to several years, immediately effective, and includes an measurement of all prominent platforms including national and local broadcasting, all cable networks, and flow on Paramount+ and Pluto TV, Nelsen announced on Monday.
Paramount has also licensed the new Nielsen services, including the company Big Data + Panel, which relies on additional visions about viewers’ flow in addition to the regular TV consumers and just received by MRC.
“We are pleased to resume our partnership with Paramount, as their leaders continue to build one of the strongest brands in entertainment,” Nilsen CEO Catsho Rao said in a statement. “Our reliable data shows how the Paramount content and advertising strategy flourish through each platform, of all ages and experimental offers. Since Paramount continues its development to a media company from the next generation, we are proud to play a decisive role and know that this deal will be a victory for all: Nielsen, Paramount and all our partners Common advertisers.
Paramount and Nielsen A deadline hit in OctoberLive on CBS hosts the presidential debate. The essence of the conflict was that Paramount believed that Nielsen was getting too much for his classification services, which were fire in recent years as the media environment has grown more complicated. Nielsen admitted to watching viewers in the past, but confirmed that her methods are suitable for the current mixed era of broadcasting and watching.
It was four months interesting, as Paramount Global tried to move in the Nielsen evaluation scene. Meanwhile, Nielsen continued to present data about Paramount content, but he remained relatively silent when it comes to the company’s success. They were exposed to lost time on Monday, and finally stated that CBS set record scenes of this year’s AFC championship, and the network broadcasting is like Trackerand Mate and Federal Bureau of Investigation All of them were working well.
Nielsen also gave a signal to Paramount+ Origindals recently penetrated, including Longand King of TolsaAnd Landman.
The deal comes in time for viewers’ data on Sunday 67 Grammy AwardsIt was broadcast on CBS and was distinguished by some historical victories, such as Beyonce, the year of the year Copy Carter. This is after the network tried to rely on the other third party data For golden skin In January, who finally flooded the water and made it difficult to make any decisions about the performance of the show on an annual basis.
“Paramount and Nielsen are committed to addressing the future of multiple television for all our stakeholders. Catsk and his team continue to meet the needs of our market through all our platforms, and we are happy in a way It is not true to enhance and revitalize our deals with our partner.
