MIUCCIA Prada You may argue that its groups are not in response to the global political scene. But in line with the theme of the men’s clothing collection in Spring/Summer 2026 shown in Milan on Sunday, there may be a change in tone.
The exhibition’s shared notes with the group were described as “the transformation of the situation – the dismantling of the meaning and the dismantling of power.”
The designer also talked about “The Switiness [in the world]”Its coach, Rav Simons, said that the husband” wanted to bring … something that makes you feel … positive and balanced. “
This point, which was displayed in the deposit deposit space in Funda Brada. Steeling shirts with the wave illuminated illustrations painted by hand, knitted khaki clothes with abandoned hems, gray utility sewing associated with small matching shorts and striped paths designed with individual -solid sandals on matching.
The accessories including gray washing bags and back bags were dispensed with pockets and multiple cabins as well as white fabric – elements of the origins of the military survival equipment – with Rafia Cloche caps and the pastel plate that indicates escape instead of self -control.
The tanning words of this abstract background included “unlimited first structures”, “non -matching consensus, new movements” and “motivation”. By referring to its simplicity, after the offer that Prada criticized “” useless ideas, complicated “and” a lot for doing a lot “, adding:” We have done less – but a lesser act is not necessarily easier. “
He emphasized the preparation of the platform on the line between escaping and political statement. Models have walked into an abstract audio tape, which started with Birdsong and concluded with an Elvis Presley hitting 1969 In the Jewish neighborhoodIn space that features naked walls with retroactive Shajboli carpet, although it is usually decorated with chandeliers.
“This is the first time that it has a fonder … completely naked, with all daylight enter,” Simons said. “I think we imagined it as a complete experience, not like a group, a width space … more than a full feeling we want to do.”
As one of the most influential brands in the world and linked, the lights are always on Prada to determine the directions of the next season, which it has successfully made for decades. Its modern shows that occurred during the central political moments this year have again put a fridge in the hot to respond.
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In January, and The group has been revealed The day before the inauguration of Donald Trump. Five months later, Milan’s offer came hours after the President announced the strikes of the United States about Iranian nuclear sites.
When asked on Sunday if the group had changed in response to military action, Simons and Brada said it was not, instead emphasizing the issue of escape.
Simons said: “There were many different elements coming … different cultures and … the ages.” “We talked a lot about nature … items. Freedom of combining things and expressing yourself the way you want.”
Catwalk’s offer was on the first Sunday since then I bought Versace For 1.25 billion euros of the Capri Holdings in April, a historical deal united strong Italian brands.
Last week, Bain & Company had released a report that revealed the tremendous pressure facing the global luxury sector.
He said: “Luxurious spending around the world is historically sensitive to uncertainty, subject to extensive pressure where luxurious consumer confidence is eroded through current economic turmoil, geopolitical and commercial tensions, currency imagination, and financial fluctuations in the financial market (1).
Despite the slowdown, the Brada Group reported revenues of 5.4 billion euros in 2024, which is 17 % higher than the previous year.
