Earlier this month, Tesla, Elon Musk, organized a propaganda trick in front of the White House. A row of electric cars is arranged, including Cybertruck of angular stainless steel, Donald Trump To check in front of a fleet of news cameras. As the chances of the images go, it was ridiculous enough, as it turned the supposed presidential residence in August into something similar to a commercial car trade. (In her high symbolic struggle and decline, Four Seasons recalled the total landscape press conference Rudi Juliani hosted on behalf of Trump after the 2020 elections. Trump, who played the role of the distinguished shopper, ascended to the shiny red Tesla model. He said, “It is like driving a golf cart.” Trump, who is supposed to admire a touch screen that the car instead of buttons, chanted, “Wow! This is beautiful … everything is computer!”
This event was a transparent attempt to raise the price of Tesla, which recently suffered in a large part due to the escalation of the general anti -morale. But it was Trump’s brief speech that stole the show. He always had a genius of the infectious currency – even sometimes, when the language was transverse. (Remember “CovFEFE“? Empty each side From our life – even, with musk Dodge Rampage, federal government work. Tesla is the computer. Artificial intelligence is the computer. Politics is the computer. Am I a computer too? The phrase immediately became Mimi, used to name everything from “The Matrix” and “Star Wars” to Kim Kardashian photos with Tesla Humanoid robot that recently was publishing scenes.
The phrase is excited but contradictory. It can be pronounced in joy or fear. Above all, it expresses a kind of influence on the lack of knowledge of our turbulent moment, and in this regard, he has something common with other memes that have gained traction in the first months of the second Trump administration. As I noticed in the column last year, the 2024 elections were described online Bureau memesThe illogical collision of the images that produced a lot of noise but a slightly coherent effect. (See, for example: Kamala Harris and Brat Summer.) Now the brain rots, but the main theme is more clear. We participate in themes to express our concern that everything that will come after that may be more chaotic than what is already happening.
Another recent example: “Take the eggs. Eggs are gone.” That phrase It is Michael Sweeney, the San Diego video editor who sometimes directs democratic political advertisements. He went to the local Costco, where shoppers were superior to allocating the eggs imposed by the store: two bundles of sixty eggs each. Sweeini grabbed one of the last eggs on the shelves, and on February 4, she redubbed a picture of nude shelves to the social network Bluezki with the relevant explanatory name, which quickly took her own life. Sweeney recently told me, “Unlike many problems in the government caused by Trump’s inefficiency, it is very easy to refer to this problem and even for people who do not pay attention to politics.” This phrase turned into “Trump Take eggs” and then became a massive cry on social media, and described more pictures of empty shelves and graphs for the high prices of eggs. TAQUERIA used it in Virginia as an excuse for the Buy-One-Egt-one free one Breakfast taco sandwiches: “Trump takes eggs. Brazos give eggs.”
Democrats have struggled to formulate any kind of effective messaging of the opposition to the Trump administration’s second. One of the last videos that showcase sermons Repeat the tired conversation points. In the absence of anything more beautiful, the formula “Trump takes ____”-fills the void with “egg” or “Research Cancer” or “Social Security”-as Sweeey said, “A kind of self-stupidity but you feel like you are landing.” Another favorite goal recently is JD Vance Vice President. Vans had not left a lot of impression in the new administration until he helped Trump sensation Ukrainian President, Volodymyr Zelensky, last month at a televised meeting of the Oval Office. Vans sat on a sofa, and he seemed like a thin child, before he practically jumped from his seat to demand Zelensky, “Say thank you.” It was the first general moment in Vice President Vice, and Mach machine He went to work: Vans as Hopeti Dumpty. Vans as a small child with a fan hat and lollipop; Vans as Rocrbadour Al Habi with neck and frizzy hair travel. The more strange – the center a The explosion of the nuclear bomb– More convenient.
A copy of the same Vance Meme first installed it last October when the Republican Congress member Mike Collins published a large edited image of Vans (“yassified“In the colloquial on the Internet) to have the stronger cheek bones and the corner jaw line. Collins, for unspecified reasons, turned Vance into“ Chad ”, an original online type of masculinity, then the creative called Dave Mcname was published in Los Angeles.
Liam Gray, Canadian official of the various Meme accounts in Instagram, including an account called DailyvanceWhich is gathered for the face of Memat Vans, the Vice President compared “Harambi in the modern era”, referring to Gorilla He was shot and killed, in 2016, when a human child fell into the zoo container. On social media, people took HArambe photos in every imaginative scenario, less than any sense of honesty of animals more than an early expression of brain rot online, and seeking to achieve viral content for its interest: the better. The abundance of HARAMIBE has turned into a kind of popular hero on the Internet, but Vans is not an innocent zoo animal; Vice -President’s voodoo puppets work more, threatening revenge attacks from afar.
Zach Silberberg, a digital product in Manhattan, who, last July, created a large joint Mimi from Vans with slightly shrinking features, explaining the popularity of the memes in Vans as a sign of “people who feel helpless”. New management Dismantling the federal governmentAlliance itself with strong people, and implementing a new maclemia. Memat Vans move terrorism to ridicule: As Silberberg said, “This man has an unprecedented amount of reaching power. I will destroy his day a little.” Earlier this month, journalist Julio Rosas I mentioned that Vans had witnessed the memes and “believed it is a funny direction.” A few days later, vice president himself Public Vance posted on his X accountEdit his face on the framework of Leonardo DiCaprio in a scene of the movie.Yama was. . . In Hollywood“Where the character DiCaprio, the actor, refers to a television screen in appreciation. In the political ecosystem today, any form of the Internet reputation may be desirable.
It is one thing when political aimals are backed by the brain; It is something else when it seems to practice the same policy. this week, Atlantic Ocean Editor -in -chief, Jeffrey Goldberg, Write It was accidentally added to the chat group chat, entitled HOUTHI PC Small Group, where national security leaders-including Vance well; National Security Adviser, Mike Waltz; White House Chief of Staff; And the Minister of Defense, Higseth HouseAmong other things – it plans to attack the Houthis in Yemen. (White House press secretary denied that the war plans had been discussed in the chat.) Waltz celebrated the launch of the operation with an fluent series of emojis: 👊🇺🇸🔥. In a gallows of humor when locking the secret communication in theory of leaders, people online quickly turned these symbols into the memes, and called the name of their Houthi chat collection. War making is a computer as well. ♦
