Revealed: world’s largest meat company may break Amazon deforestation pledges again | Amazon rainforest

It seems that the largest meat company in the world, JBS, is ready to break it Amazon rain forests Protection promises again, according to the front lines workers.
Cow meat production is the main engine to remove forests, where trees are disinfected for livestock, and scientists warn that Amazon is close to the turning point that accelerates its transformation from the carbon basin to carbon emitter. JBS, a multinational, is the Brazil -based headquarters, which dominates the Brazilian livestock market, to address this with a commitment to cleaning the cow supply chain in the region by the end of 2025.
In a project to understand the barriers that prevent the progress of removing the Amazon forests, a team of journalists from the Guardian, who was discovered and returned to Brazil with an interview with more than 35 people, including livestock breeders and union leaders who represent thousands of farms in the states of Para and Rondonia. The investigation found a widespread lack of confirmation that JBS would be able to complete the foundation and strike the goals of removing forests.
“They definitely have the will to do this, just as we have the will to do this,” said one of the farms farmers. He said that the goal of all the livestock they bought would be free from the removal of forests was unknown. “They say this will be implemented. I would like to say immediately: this is impossible.” Many said, while the problem of washing illegal livestock will not be solved at the appropriate time, while there are those who are met by the latest land ownership cases, simply that the deadline was “impossible.”
JBS told the Guardian newspaper that it was competing for the conclusions. “The extraction of conclusions and conclusions from a limited sample of 30 farmers, while ignoring that JBS has more than 40,000 registered suppliers is completely irresponsible,” the company said in a statement. “Although the challenges at the sector level are important and greater than any one company that can be resolved on its own, we believe that JBS has an in -depth and strong series of integrated policies, systems and investments that have a physical and positive impact on reducing the risk of forest removal,” he said.
To reach its goals, JBS needs to score all direct and indigo suppliers and ensure that any of the meat you buy from the Amazon is one of the cattle that has been pasture on heavy lands. A network of “green offices” has been established to provide free consultation for educators on how to comply with the organization for three to six months, which includes developing a plan to plant more trees, withdraw from the disputed lands, or do another environmental treatment. After that, the details will go to the JBS database, which constantly monitors the farms using artificial intelligence, and the owners will be contacted if they fail to meet their obligations. In Para, the company is also working with the state government on an ear treatment scheme that would trace the entire state herd of 26 million livestock by 2026.
The governor of the state of Para, Helder Baralho, who has supported the tracking plan, expects that JBS will fulfill the deadline, but he admitted that there was resistance and that small farmers in particular will need more support. He said that the Bezos Earth fund has committed 143 meters in this mission: “We are still stinging the resources so that we can finance this policy, which is very important for us to provide farmers for livestock.”
But farmers’ unions and educators that were interviewed by the Guardian and their partners said that technical obstacles and suspicions about land ownership-many farms were created by invading public lands-did not stand on a decision through the deadline imposed by the company.
Antonio Oreo, known as Tikao, who works in the Tucoma-eurlandia Federation for rural producers, said logistical challenges, such as livestock breeders who need special equipment including ear followers and satellite Internet systems, said it is impossible to complete before the deadline at the end of the year, said Adelaosar Antonio Oreo, known as Tikao, who works in the Tucoma-Urielandia Federation for rural producers. “Not even they are [JBS] “I know how this tracking will be implemented,” he said. Others said that new and medium -sized new producers were required to bear most of the new system’s burden and that the JBS and the government did not do enough to explain the new tracking system and provide the necessary technological support to make it work.
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It will also be impossible to solve the issue of thorny land ownership, including Christina Malcher, Chairman of the Women’s Committee in Agricultural Business, a body for the national advocacy of women in agriculture. “It is impossible to return the deadline for the year 2025, because if you do not know who owns the land, you will not have an environmental regularity,” Malcher told the Guardian newspaper.
Tikao agreed. “By the end of the year, we need to solve all land problems and all environmental problems.” Can this be done in time? “Certainly no,” he said. His colleagues in the federation expressed a lack of belief that the deadline can be fulfilled.
The investigation also occurred to the indigo suppliers who publicly confessed to the use of mediators to clean the environmental record of livestock, a practice known as livestock washing. Many producers expected a new tracking system to lead to new gaps, such as slaughtering livestock elsewhere and then selling meat – instead of live cattle – at a low price to JBS.
JBS did not set the entire supply chain, due to the obligations of deforestation by the end of this year. But the company said: “JBS has already registered the equivalent of more than 80 % of its annual livestock purchases on a transparent agricultural livestock platform supported by Blockchain.”
JBS has already been linked to the removal of forests on a number of occasions, and the public prosecutor in New York, Letitia James, litigate Last year, the consumer company was afflicted with its climatic goals in an attempt to increase sales. A group of 15 American Senate members at the Securities and Stock Exchange Committee urged to reject the JBS application for the stock list. “Dozens of press reports and NGOs have shown that JBS is more associated with further destruction of forests and other ecological systems than any other company in Brazil,” they wrote In an open message.
“The challenges of confronting the removal of illegal forests on livestock that extend to millions of farms across hundreds of thousands of square kilometers,” JBS told the Guardian. It detailed its response, which includes absolute tolerance with the policy of identifying forests sources, monitoring the modern supply chain, free technical assistance to the producers to help organize their farms, and the Amazon JBS Fund, which Financial projects focus on The sustainable development of the Amazon Day.
The company also said: “JBS works with farmers, livestock and partners throughout the diet to develop solutions that support the growing world population while improving resources and reducing the environmental impact of agriculture. Livestock A lifting in the Amazon passes with a sectoral transformation, and one company cannot solve all industry challenges. “