Last month, Ruby Brenner And a team from Mattel Executive officials made the trip to the Sandans Film Festival. For five days, they converted the delicate mountain air to get to know the junior film makers who could recruit films and shows based on a group of Mattel-a group of childhood favorites that run a series of hot wheels to Thomas The Tank Engine to He-Man.
“Sundance is the place where the future is,” says Brenner, who is the head of Mattel. “We are trying to enter the ground floor with these great artists before they become the next Christopher Nolan.”
Sundance, a festival known to embrace rebels and icons, appears to be a strange place to find the appropriate director to supervise the next American Girl. But Brenner made a bold option when she took advantage of Greta Gerwig, a film director known for films coming from the afternoon, such as “Little Women” and “Ladybird”, to supervise the movie “Barbie”. Gerwig maintained the sweetness of the character in a way that made the believers the believers, with the film giving a sabotage feature that sparked the anger of the masses that did not grow with the leader, Ken and the rest of the Malibu crew. The film continued to get an Oscar’s nomination for the best $ 1.5 billion worldwide.
“It was” Barbie “evidence of the concept. “It allows people in the industry to know us here, we mean business and want to put the bar high.”
The risk is the second nature of Brenner, which spent most of her career outside the main current, as she produces independent films such as “Dallas for buyers” for the year 2013. I was surprised when Ninon Crares, CEO of Mattel, continued more than six years ago to get her ideas on how the company storms in Hollywood. “It was the most distant from my mind to take a job like this,” she says. “I fell from the sky. I was in my productive space, trying to create films that spoke with me that were important.”
Master of the Universe for Dolph Lundgren Action Pic in 1987. Now the company is working to produce participated in obtaining a new living work on the privilege specified for the release next year. Announcement from October 22, 1986, edition of a variety of week
But on a meal in the Polo Hall, the two discovered that they had a passion for stories, as well as a common perseverance. “He needed someone with entrepreneurship,” says Brenner. “I am the type in which the door can close me 1000 times and I still have it. You have to do it in an independent movie.”
Mattel benefited from the success of “Barbie’s”, and announced more than ten movie and television projects. She recruited Travis Knight, a well -known director of animation films to stop the movement such as “Cobo and the chains”, to bring Castle Gracecol to life with the “Master of the Universe”, which began filming in February.
“It’s completely unique – from the color scheme to characters to the tone – but also contains a classic hero’s journey,” Brenner is bothering.
There is also a box with John Cena, which is currently filming in Budapest, and a long list of projects at different stages of development. It includes Polly Pocket with Lily Collins, Bob The Builder Adaptation to Anthony Ramos, Rock Rock robot adventure with Vin Diesel and Tom Hanks play Math Mat Matr. The goal is to give directors behind the technical licensing of projects – with some parameters.
“We will not make a classified movie,” she says. “We do not need curse, sex, or severe violence. Beyond it, we are very open.”
Even if all of these films are the tone, it is unlikely the same type of Zeitgeism like “Barbie”.
“It was Barbie, the absolute rhinoceros,” she says. “Will that happen again? I hope. But all the stars are completely aligned with it. I must keep my head down and do not think about the success of” Barbie “. I must think about making every movie special.”
