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Samsung is about to find out if Ultra is enough

It is often not asked about the phones that I experience when I am outside and about, unless it is a foldable phone. Then I usually hear a copy of the same thing: “Oh, I thought about getting one of these! But then I got a file [insert slab-style phone name here]”My stories data identical to the actual sales numbers; Putting phones buyer. Samsung loves not to be, and in all signs, it is about to withdraw all the stations in that Discharge On July 9. But does he put a super name on a sufficient folding phone?

Weak sales are not because of not trying – Samsung is trying to sell us for folds A good piece of the past decadeAnd Google also got the game Two years ago. Motorola achieved a great success in selling FLP phones on Clamshell; CounterPoint Research found that the brand folding market share 253 percent grown On an annual basis in 2024. But this is a larger piece of a very small pie. Trendforce estimated These temporary did not consist of only 1.5 percent of the total smartphone market in 2024. In the United States, Samsung was the oldest and highest foldable phone maker, but half of the decorations of foldable phones were unable to make a large debit.

The company has confirmed everything we will get Brand For the first time, with a thinner profile to compete with the last efforts of honor and Oppo. Z Flip 7 is likely to get Large screen on the style of Rizar It covers most of the front panel, and we may see FE version cheaper With the old cover screen design. Everything seems to have some common complaints about its folds: they are expensive and come with many bares compared to the phone similar to the slab.

I am not quite sure that it will be enough. The folds remain more vulnerable to dust damage than the standard leading phone – the repairs can be more stable. Although he said years ago Follow the complete insulationSamsung does not seem to have Code On fully folding IP68 until now. Take the opportunity on an expensive phone less durable than your pioneer of $ 1,000? This is a kind of big question, especially with prices on everything we buy too.

Not everything is death and depression of folding, but. Analysts put a lot of shares in Rumors of Apple folding phone In 2026, IFOLD or anything can be called the market to expand, at least in the United States, and perhaps this tide is floating on the Samsung boat as well. Perhaps there are two new models that hit different price sectors to get market growth from Samsung again – a strategy for them I worked well for the company in the past. Perhaps he is persuaded by high folding with super specifications some of the people who were on the fence around foldable phones. If anyone holds additional, well, Samsung You may also be covered.

The photography of Alison Johnson / The Forge

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