The newly integrated film and television market began on Saturday at the Shanghai Exhibition Center, as it launched a five -day event that combines professional communication with general cultural experiences.
The market, which lasts until June 25, represents unification Shanghai International Film Festival Market (Market Market) and Shanghai TV Festival Market (STVF Market) on one comprehensive platform.
The event is located at the Shanghai Exhibition Center, which was originally built in 1955 as the Chinese Sinitan Friendship Building. The main teacher relies heavily on Russian classic architecture and empire and extends over an area of 93,000 square meters, making it one of the largest integrated construction complexes in the center of Shanghai.
Chen Quh, the administrative director of the Shanghai International Film Center and TV events, says monotheism reflects the wider industry trends. “The advanced direction of the industry, where the creation of content and technological applications, and the increasing transmission of talents, cleanses the lines between films and television,” explains Chen. “Many distinguished companies and creators are evolving in both sectors. This integration aims to destroy invisible resources barriers and build a comprehensive and effective platform that collects the film, series, technology, capital and talent.”
The most distinctive market feature is the dual track approach. Professional activities are carried out within the Shanghai Exhibition Center, with custom areas, display areas, and industrial salons designed for effective commercial reactions. Meanwhile, foreign markets act as platforms for public participation, which feature overwhelming IP experiences and cultural products. “We transform the achievements of the industry into concrete cultural offers for the public,” Chen notes. “This stimulates the general enthusiasm for film and television culture, provides valuable reactions, and enhances innovation in content models and business models.”
This approach aims to bridge professional competence through a popular appeal, allowing the public to indulge in telling stories while providing industry professionals with direct consumers. The external market emphasizes openness and interaction, with exhibitions of nature such as “I am not”, where the fans themselves in the story, or exclusive TVB products that remember childhood memories.
The market depends on the success of making deals from the events of its predecessor. Last year’s markets recorded more than 200 exhibitors and 40,000 visits, with remarkable achievements, including a Korean delegation that led to 107 trade negotiations between Chinese and Korean companies, which led to deals valued at about $ 56.3 million. The Korea Creative Content Agency (Kocca) has organized a mandate including the main broadcasters KBS, MBC, SBS, CJ Enm and SLL, bringing 13 Korean companies a leading display of content in the Korea Pavilion.
This year, the market of an international participation with an international region that includes an international negotiation area designed for international buyer interactions, with 50 exhibitors abroad. Organizers target greater international participation in future editions, with the aim of attracting more first -class international producers and broadcasting platforms.
The market displays the creation of emerging technologies to reshape and distribute content through its UHD Center, which is characterized by experiences for artificial intelligence technologies and XR. The prominent attraction is a major project for XR around the grave of Chen Shi Huang, allowing the public to experience historical content in a virtual environment. Artificial intelligence applications are particularly prominent, with demonstrations of multi -language audio translation technologies and video translation designed to help Chinese content access to global markets more efficiently. Siff ing-AIGC at the Shanghai International Cinema Festival highlights business from young creators who use artificial intelligence in their projects.
The merger cancels what Chen describes as “invisible barriers that separate film and television markets”, as it gathered film producers, television production companies, broadcasting platforms, technical suppliers, creators and investors in a unified area. The activities are designed to be medium performance, with forums, expert sessions and buyer salons that apply to both the film and television sectors. “The IP project promotion event does not confirm the means, but it focuses on convincing stories and IPS to attract the appropriate development partners,” Chen explains. This unlimited approach enhances opportunities for cooperation across the field, talent transfer, and technology participation.
Programming is coordinated on the real industry requirements, with IP promotion activities driven by the prosperous attention and concession development. Includes with the national video strategies, UHD HUB offers an advanced technology, reflecting the hot points in the industry and handling pain points. “All activities are designed about real demands, which guarantees the importance-focus on the latest borders of industry, technological escalation, and creative innovations,” says Chen.
While recognizing the importance of the size of transactions, attendance and press vision, the organizers take a broader vision of success. “We are more focused on soft power and long -term effects,” Chen says, with a focus on the market role in enhancing cooperation between sectors across sectors, providing knowledge in the advanced industry, and providing platforms for innovative projects and emerging talents. The ultimate goal is for the market to become a “famous center for the exchange of global thought and innovation in the industry, which is a continuous creator of projects” that develops both the ecosystems of Chinese and international entertainment.
If we look further than this inaugural integrated version, PRESENTIZER PLAN has continued to improve internationalization, industry leadership, and augmented interaction. The plans include creating aspecting technical innovation areas and expanding the successful cinema initiative that creates channels between industrial and public professionals. “We aim to establish this as a new cultural teacher that embodies the distinguished magic of Shanghai,” Chen concludes.
