After decades of relying on Google’s Ten blue links To find everything starting from travel tips to jeans, consumers adapt quickly to a completely new format: AI Chatbots you are looking for.
according to New search from AdobeThe artificial intelligence research has become an important traffic channel for retailers. The company analyzed “more than 1 trillion visits to American retail sites” through its analysis platform, and conducted a survey of “more than 5,000 American respondents” to better understand how people use Amnesty International.
The report says that the referrals of the search for artificial intelligence increased by 1,300 percent during the 2024 holiday season compared to 2023, as Cyber Monday witnessed a jump of 1950 percent. While these dramatic increases, it is somewhat expected, because artificial intelligence research was still in Naslencent last year.
What is more interesting is sharing measures: users who have been referred from AI Search compared to traditional referrals (such as Google or Bing Standard) to stay on the site 8 percent for a longer period, browse different pages by 12 percent, and only 23 percent width to visit the link and leave (or “bounce”). This may indicate that artificial intelligence tools direct people to more related pages than traditional search.
There is also confusion, emerging emerging now At a value of 9 billion dollarsWhich provides the search for artificial intelligence via Chatbot (with the baked advertisement) has been overwhelmed in the controversy. Last June, a Forbes editor alleged The startup company has stabbed his team’s wholesale reports thanks to the new confusion feature that creates a web page on any topic. At that time, Aravind Srinivas He said The product “has rough edges” and “will improve” with comments over time. Not everyone preferred this defense: Forbes ThreatenWhile news corp A lawsuit against copyright violation.
Despite early issues, Openai also She launched her search feature Last year, it was among its pioneering product, Chatgpt. Learning may be one of the mistakes made by Google and Perplexity, Openai has announced the launch of its search feature as an initial model, hoping to reduce the number of strange edges that can become viral. It also came with a large number of media partnerships (including Vox Media, the parent company freedom) A press statement emphasized how to control publishers on how their work appears in Chatgpt.
Currently, artificial intelligence research appears to be here to survive – and consumers are providing their needs. The accompanying survey conducted by Adobe of 5,000 consumers found that 39 percent of these respondents use the search for artificial intelligence on online shopping, and 55 percent use it to conduct research (What I also said is my main use) And 47 percent use them to find recommendations about what must be purchased. These types of statistics tend to make the advertisers saliva. But while confusion and Google Bake in ads along with the results of artificial intelligence research, Openai does not. per TechcrunchThe CEO of Openai Sam Altman said that the company will put the ads in Chatgpt as “the last resort” because it is believed that “ADS-Plus-Ei is uniquely worried.” Financial Director Sarah Al Raheb He said that the startup was considering implementing the ads (Which a company spokesman later marched). While Openai can really use advertising revenues since its products They are the cash burning machinesThis is not consumers in the future – the lack of ads may be what attracts them to research artificial intelligence in the first place.
Although it is still in the early days, consumer attention has caught the attention of consumers clearly while trying this new way to find things online. Many critics feel that traditional research has been broken for years, and clogged with ads and SEO RAM. Research in artificial intelligence appears as a possible reform – if he can avoid the same dedicated forces.
