Two weeks after Donald Trump announced to him.Editing Day“The definitions, the fashion industry finds itself in a state of turmoil as it tries to move in the chaos it launched.
Some are called “”tariff“With the restoration of the sector for a global trade war, it exceeds the supplies and the costs of hiking, as well as low consumer confidence.
But Thursday afternoon in New York The city, the case of the show (literally) should continue in Ralph Lauren. The 85 -year -old designer revealed his autumn/winter collection 2025 with the width of the platforms displayed in the historic clock tower building, a wonder of a sect of a short jump away from Wall Street.
Guests were received, including actors Ann Hathaway, Michel Williams and Naomi WhatsApp, by the waiters who carry champagne trays in the previous Beaux-Arts Hall of the building, with the Corinthian columns and decorative ceilings.
Although the show was in the brand pipeline months ago (Lauren carries his performances outside the scheduling and not during the conventional fashion week calendar), the sudden fluctuation created by Trump’s commercial war means that it is a red herring.
What is the best way to suppress the gossip around the volatile stocks and consumer confidence through the stars inlaid and clothes, such as charming evening gowns that seemed as if they were directly deduced from the treasures of those who live in the American dream?
With the supply chains that have been focused on Asia for a long time, the fashion sector was particularly left to Trump’s decision to impose duties on the final products. China, most of the use of external sources that are implemented, faces a tariff that reaches 245 % While Vietnam, another fashion manufacturing center, faces a 46 % comprehensive tariff – And if it is suspended for 90 days after the sudden spin of the president.
Meanwhile, despite talks with the United States, the European Union is still struggling to reach a commercial compromise. The announcement of the “mutual tariff” has sparked a sharp decrease in KERING shares, the parent company of Gucci and Saint Laurent, as well as LVMH, which includes its Dior and Louis Vuitton. Ralph Lauren’s shares decreased by 7 %.
Lauren’s offer occurred a few hours after a luxurious reduction in the luxury field. Earlier this week, the size of Birkin Bag Hermès was expected to excel over LVMH, but Thursday was reported that revenue on an annual basis, less than 8.8 % expected. Elsewhere, the LVMH share decreased dramatically amid disappointing results in the first quarter, which led to the CEO, Bernard Arnolt, and it seems that he is trying to calm fears by announcing the previous star Jonathan Anderson as a new president of Rafear Dior.
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With constant confusion on how to actually work customs tariffs, brands are unable to accurately make sure of the repercussions. Some left without a choice but simply waiting. But there may be an opportunity to be found in the meantime. While brands cannot control government decisions, they can control the surrounding optics.
Opinioners say the time has come for renewable brand sites that focus on heritage, craftsmanship and desire. When prices are inevitably rising and transporting the increasing costs of consumers (Hermes has already said since May they will climb their prices in the United States), brands that have built an emotional relationship with customers may also be better, especially among ambitious shoppers.
Achim Berg, founder of Fashionsights, Thinktank in the luxury industry, emphasized the importance of marketing events and brand at times of increased uncertainty. “Everyone is reviewing what they need now. From offers to new store openings, it is logical given the uncertainty that everyone deals with.”
With the industry in the flow, investors may find comfort in a reliable pair directing the ship. Lauren is one of the last fashion greats who are still running the 9.4 billion pounds of the empire. Newest The net revenue revenue increased 11 %. The son of the Jewish immigrants, his journey to the summit has long been preached that she noticed the traditional American dream. Under Trump’s duration, many people wonder whether this idea exists anymore. However, while Lauren took his bow from the top of a golden staircase and elaborate marble, waving the perfect and fallen guests, I felt a lot.
