Snap plans to start selling the first pair of reinforced reality glasses in 2026.
The next version is part of CEO Ivan Spiege The excess contract is betting On what comes after the smartphone. On Tuesday, she disturbed her on the stage at the strengthening World Expo, a reinforced and hypothetical developer conference in Long Beach, California.
“Since we launched the developments of the developers nine months ago, people were asking,” Hey, when would the general release come? “The announcement that they are coming next year gives the developers a great time” to think about their schedule to build and polish the experiences they have. “It is clear that this is really important.”
Although it is resistant to providing more details about the devices, people who have seen preliminary models of the glasses next year tell me that they are significantly thinner and lighter than last year’s release, which was It is only available for developers who have applied to rent them. It also features a wider display field, allowing virtual graphics to fill in more lenses.
Spiegel will not tell me how much the glasses will cost me, although it leaves a picnic that it will be priced less than the $ 3499 Vision Pro. (I expect it to cost them much less, but more than $ 300 of Meta Ray-Ban glasses remains about 300 dollars.
The market for AR glasses is now emerging but it is formed to become crowded. Meta plans to announce a pair of Glasses with a follow -up screen Later this year. Google only restart the smart glasses program with A copy works in Gamini from Android It puts Frames from Warri Parker And other glasses companies. Apple also He is still working On AR cups.
Spiegel says Snap has spent $ 3 billion so far on glasses, a small amount compared to the efforts of many players such as Meta. However, Spiegel believes that it has an advantage: there are 400,000 developers that already build the effects of AR, or lenses, for Snapchat, which closes a billion users per month. It is betting on these lenses – which have become increasingly more complicated with the multiple features of players and AI – as what distinguishes specifications from other AR glasses.
Snap has partnered with Openai and Google to allow developers using their models to create lenses. You will also be able to speak to the models in the specifications via Myai, Snap’s Chatbot already available in Snapchat. Developers can use artificial intelligence to understand what a person sees without snapshots of glasses that are stored somewhere on the server, which Spiegel determines as privacy.
Meanwhile, the “spatial intelligence” system uses models to understand what you see through cameras and do things like your training on how to play billiards. Snap is also a partnership with Niantic Spatial, The last Spinoff company for the developer behind Pokémon Go“Building a map of artificial intelligence from the next generation, which will serve as the basis for AR glasses and artificial intelligence agents to understand, move and interact with the real world,” according to a spatial Niantic spokesman Jonny Thaw.
He saw Meta Early success Through smart-Ban smart glasses, but the market for AR glasses with uninstalled offers. Spiegel defines that the tape is high. He must prove that he has a device that people will buy, when he admits that the AR glasses will not replace the phones that the phones can do any time soon. However, it is believed that the market opportunity is greater than smart glasses without offers.
“We have seen people trying the category of smart glasses,” he says. “It was difficult to imagine a world in which it becomes 10 times the best of the phone. Unless you can offer a 10 -time product experience, at the end, Tam [total addressable market] Is only limited, right? “
“Do people want more of their computers? I think the answer is yes.”
The release of developers from glasses “is really 10 times better in computing in the real world with your friends”, and that he believes that AR glasses will be 10 times better in artificial intelligence “because it” will develop into a spatial knowledge. “
“I think the question is, at this moment of time, do people want more of their computers? I think the answer is yes.”
