Snap is back from plans to simplify Snapchat’s design, as reports of losing a million users in North America. As part of Q1 2025 The profit report on TuesdaySnap revealed that instead a “accurate” design test will begin to maintain the five tabs in the application.
Snap now reflects these plans after months of test, apparently after seeing low use or user frustration. “The most involved Snapchatters has shown our preference for five images planning, in favor of knowing the discovery of the tile -based content and a customized map tab,” Snap writes in a letter to investors. In 2018, Snap’s The arrows sank and Users He escaped after a redesign aimed at preserving Content of friends and brands separate.
The newly renewed company says “combines the best methods”, because it will bring more stories to the correspondence experience and facilitate finding the lights, which will appear directly to the right of the camera button.
SNAP does not say how widely or tested the design. But the company reported the loss of users in North America in the last quarter, as it decreased to 99 million active users per day, a decrease from 100 million users in the fourth quarter of 2024. Snapchat in North America was mainly for nearly three years.
Although North American users decreased, Snap recorded a 14 percent increase in revenue on an annual basis to $ 1.36 billion, which attributes to growth in advertising and Snapchat plus subscription. Its international active users continue to grow, increasing to 460 million from 453 million in the last quarter.
