In one of the first profit calls in Nike under its new leadership in 2024, the friend of the financial manager Matt Declare The company will re -engage with retail partners to correct some of the “errors related to excessive decline on direct”. In 2017, Nike has greatly intensified its investments in its own channels, including the launch of several web stores (such as Nike.com), mobile applications (such as Nike SNKRS), and many material stores. In response, many Nike retailers withdrew from Nike and increased dependent on other brands to store their stocks and shelves. the Financial times I mentioned The Nike Foot Locker stock has decreased from 75 % to 65 % in the past three years. Nike realized that their investments in direct channels were hurting their business, and they were trying to reversed the path. But can all this avoid?
