Increased demand for weight loss medications, including mounjaro and Wegovy, as well as demand between Alpha customer base for cosmetics, leads expansion in Superrug.
The retail seller plans to add 25 additional stores to a strong series of more than 800 people this year in addition to extending the existing ports, despite the problems on the high street that led to the closure of hundreds of stores in it Competition shoes And reduce the size in the chains from fairy to River Island.
SuperDrug It returns again from the difficult times during the Koronavirus virus in the way the demand for weight loss services increased by approximately 300 % in the first half of this year compared to last year.
While many medications are requested online via their GP service, the retail seller is looking at how to adapt and expand store services to meet the demand so that the nurses team can provide assistance with possible side effects such as hair loss, for example. More serious problems, including With the pancreasAnd a mark was also placed in some cases.
“It is good for us that people become healthier and vehicle, and this is really important,” said Simon Comings, chief trading official at Superdrug, but those who take drugs may want “social interaction in the store”.
SuperDrug, who was a market competitor and a shoe, also benefits from growing in the cosmetic market and its attractiveness to General Alpha-people who were born from 2010 on-rookie-who are looking for experiments in the store while they are heading to the high street after school and at weekends.
The retail seller made a conscious effort to gain the attractiveness of young people, and meet the needs of generations affected by Tiktok and Instagram.
The latest Gambit is the “BeyGRound” stadium – tables with the latest hot products, mirrors and cycle lights for the stability of social media filled with attracted teenagers and adolescents.
“The alpha generation is our axis,” says Komins, who is touring the first 30 stadiums planning beauty at the Westfield Group Store in Stratford, East London. “They often come as a” band “and they love to touch and feel products.” As far as you click [to buy] On Tiktok is easy and comfortable, people want to browse in real life. “
Even at the time of hot lunch in June, a fixed group of young women advances in front of mirrors and testing products. The store was extended by seizing two adjacent outlets to give more space for experiments including eyebrows and nail bar, and hole service.
It is part of the efforts made to attract shoppers to material stores instead of just buying online. Other services that have been tried for hairdressers, hairdressing and hundreds of pharmacists who can provide free consultations on skin diseases such as acne – this type of service may be difficult to access via GP.
Comins says that Superrug has a team that surveys social media to capture the latest famous brands, and has brought many of them in the store including wonderful and wonderful acne stickers, Berfect cosmetics and Daise Body Care Colorology Tweenagers.
Industry people say that the demand for the brand of beauty and cosmetics has even diverted spending from games and other traditional products that are not deported teenagers.
Liz Tan, the chief strategy at WGSN Consulting Trends, says, ‘Zalpha ‘, which is the marginal generation that receives strings between Gen Z and Alphas, is the madness of beauty “after it has grown on social media, with influencers and creators who promote online cosmetics.
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“The brands of beauty are also increasing, building and creating a brand, belonging and emotional communication through digital fields in game worlds such as Roblox,” she says.
These young people also enter into skin care systems at a much younger age, then the previous generations as “the two millennial mothers who realize health in the routine building as part of their daily lives.”
Alex Pique, chief research manager at the MINTEL Market Research Company, adds that young consumers are pushing their parents to spend.
“Thanks to their exposure to social media, YouTube and Netflix, Gen Alphas is exposed to trends and madness that raises dopamine for the elderly, and they are moving-they become consumers mainly beneficial at an early age.”
For its older customers, Superrug’s Push to Lost Services comes as thousands of patients in England this week come Capable. But the start of NHS is limited to 220,000 people with the “biggest need” and many people are preparing to pay for a private access, so the request is expected to continue from the High Street and Chemisss online.
Modern numbers of its competing shoes also indicated a strong growth in pharmacy sales-an increase of 5.4 %, while Boots.com online service increased by almost 15 % in the three months until the end of May 31, although the group was not separated from contributing to weight loss medications. Analysts at Globaldata said that the series was benefiting from the demand for skin diseases such as acne, as part of a wider direction – encouraged by government policy – towards visiting the pharmacy before trying the general doctor.
Superrug, owned by Hong Kong Con Hutchison Holdings, expands, after he left Debenhams – one of the top of the top retailers in the United Kingdom – High Street, House of Fraser and John Lewis closed stores.
