‘Tangible & collectible’: i-D back on shelves as gen Z revives fashion magazines | Magazines
Like the point and shooting cameras, vinyl records and Bricks phonesThe fashion magazines enjoy a revival in the first place due to the demand for nostalgia from Gen Z.
On Tuesday, the long -awaited ID magazine returns to the UK newspapers selling stalls. The publication has been absent since his mother company, deputy, He announced bankruptcy in 2023. Since then, it has been obtained by the model that has turned into the entrepreneur Carly Clos through the Bidford Media Group. At a party to celebrate the re -launch ID, Claus described it As an “unusual piece of fashion history”, she explains that she bought it because it “does not want to die.”
Jeremy Leslie, coach and founder AgcultureA platform and online store specializing in independent magazines. “Young people are really interested in printing. They use the Internet, but printing is the place where excitement lies. They want something tangible and collected.”
While the Mass Market magazines – The International Energy Agency at the Audit Office suffers that nearly half of the magazines studied witnessed a decrease in printing circulation by 10 % or more in 2024 – luxury and independent nicknames flourish.
A spokesman for the National Photo Gallery in London, which hosts Located for the faceTreilblazing magazine, which defended the culture of youth throughout the 1980s and nineties, said in its opening month, received more than 28,000 visitors, and 14 % of them were less than 25 years old.
Fifty years after the Saint Martins Central Central Martins has launched her fashion contact, the demand for places is at all levels ever. The training course helped empty people’s jobs including former Esquire Editor Jeremy Langid and IB Kamara, the current editor of DAZED.
Meanwhile, 20 years after the launch of Gratia, the first glossy magazine in Britain, it was launched, Its trading increased by 46 % on an annual basis With the high demand that feeds the launch of the semi -annual independent issues designated for beauty and internal.
Thom Bettridge, the new ID editor -in -chief, agrees that the narration about the decline in printing is nonsense. “The print has died from the second that I started working in printing,” he says. “I am a depth of 10 years and is still here.”
Bettridge was inspired by Terry Jones, who founded the magazine in 1980. She headed in her wide archive, Bettridge flowed on DIY Jones’s approach: “It was very similar to people making things on the Internet today. I see it as an introduction to that. Although he was deeper into the archive, I felt the most important topic for today.”
The issue of Bettridge, entitled “The Unknown Issue”, is characterized by the 18 -year -old Uhayu, which was found through an open explanation supervised by the Director of Casting, Jennifer Fente. Two additional cover Naomi Campbell and the FKA Twigs – who previously appeared in 1986 and 2012, respectively, before they became home names. Bettridge maintained the title of the title Wink Signature and its goal is that each magazine be collected by readers. The Close still has the issues they bought before.
“Customers keep them and find them on their book shelves,” says Leslie, who stores more than 800 magazines in his store in Clearclander, London.
The average price of an independent magazine hovered on the 15 pounds sign. On EBY, old versions of DAZED bring up to 10 times their original price (7 pounds) while 90s versions of the Command Triple triple numbers. ID, which will be printed twice a year, costs 20 pounds. Bettridge describes it as incredibly dense: “Although it looks a lot, if you look at our peer group, some of them are 700 pages, weighing 3 kg and cost 50 pounds. We tried to make it available as possible.”
As for those who will consume it, Bettridge does not have a typical reader in mind. Instead, he describes them as “a citizen of the Internet.” Features include an article entitled “Don’t be cold” and “Four solutions to combat direction for modern life”. “Everyone knows the trends, as you know, and no one wants to be modern. Everyone wants to be unique,” says Bettridge.
