The TV Academy has been long ago to celebrate the excellence in the industry, and to hand over the Emmy Awards every fall.
But the North Hollywood -based group is branching. Dramatic transformations in TV platforms, production and technology – including rapid Dependence of artificial intelligence – The non -profit organization motivated to enhance its role in calling for its various membership by giving a deeper view of the public policy that affects the industry.
Television Academy Chris President Abrago CEO Mori Macintire traveled to Washington this week to meet legislators to discuss potential legislation on artificial intelligence. The journey is the first battle in the academy leadership in pressure.
Writers, actors and other craftsmen are concerned about the use of artificial intelligence, for fear that cost -cost companies will turn into computer computer programs to survey jobs. Employment strikes in 2023 extended for several months while the American Writers Syndicate was The American Union paid representatives of the screen screens from television and radio artists to add artists’ protection.
“TV is affected.”
The case comes at a time when the TV Academy is trying Expand its mission to improve It serves approximately 30,000 members, not only the lucky few who take home a cup of a winged woman who raises an atom. The statues have been designed in the early years of the space age, more than 70 years ago when the TV was the average medium wandering at the Hollywood Foundation.
Abugo, a veteran reality show producer who led the Academy for the past year, is scheduled to meet Mcintyre with Democratic Senator in California Alex PadillaI was recently elected Representative Laura Friedman (TD Glenel) and Democratic Representative of Texas, Joachin Castro . They are also planning to visit Senator Todd Young (R-IND), Senator Mike Rlonds (RS.D.) and Republican Representative at California Jay Obernol.
ACADYMY MCIRY MCINYRERE, President and Cris Abrego President traveled to Washington this week to meet legislators. The journey is the first battle in the academy leadership in pressure.
(TV Academy)
The interview was edited for length and clarity:
Media companies, commercial groups and unions are already pressing Washington. What is the goal of your journey?
Macitaire: We represent all aspects of the TV. There are issues that affect our organs that we can approach completely in a non -partisan way. Amnesty International [is] The influence on our organs greatly, and they need a sound because they are not being represented now. We are completely focused on issues that affect all our members and represent them in a non -political manner.
How it is AKaisi is close to artificial intelligence and the challenges presented In?
Abrago: This industry has long adopted technology. We want to be on the table to know the best way to bring artificial intelligence to our industry as a tool that helps us create more content. We want to be aware of the rights of people even people [can] Create their art.
Macintire: We fully understand AI tool and as a tool that will be used, and we support its use. We will not go to Washington to try to say if there is any concern about the use of artificial intelligence. We want to focus on its moral use, especially on copyright and artist. We are clearly an academy of stories and content creators and we want to ensure that these stories and content are protected.
What is your standard for success for this trip?
Abrago: We want to make an effect [lawmakers] Know that the academy can bring added value to the legislation writing process. We sit in a unique position to hear from our organs – people’s trick to the visual effects of makeup artists and managers. We are not a union or production company, but we want to create a value for our membership, and we are part of the global economy.
he AKidi also calls for attempt procedures Maintaining a Los Angeles production economy?
Abrago: One hundred percent. The majority of our membership is here in California, and it is very important that production will return. This is a tremendous effort, but one begins at the state level.
Macintire: We have come out strongly to support the expansion of the tax incentive announced by the Governor of New Rosom in his budget. We will be open to a conversation about a federal tax incentive to maintain products in American production not only leave California, but will leave the United States, so anything we can do to stimulate products to stay locally will be huge.
