BBC wants to make people in the United States pay for its content. The public broadcaster announced On Thursday, you will start submitting a subscription of $ 8.99 per month (or $ 49.99 a year) to reach “unlimited” to reach the news, feature reports, and the BBC news channel.
Users in the United States will still get free access to urgent news stories “Select”, BBC Radio 4 and BBC World Service Radios, BBC International Services sites, as well as newsletters and podcasts. BBC.com will use a “dynamic payment form” to show the walls on some readers depending on how much they read and the duration of its students on the site.
“This approach allows ordinary readers to explore freely, while providing the opportunity for our most involved users to cancel more insurance,” the British Broadcasting Corporation writes in its announcement. “By choosing payment, readers get unlimited access to all site content.” BBC says its website says up to 60 million users in the United States alone.
This step aims to help the BBC to increase revenues because the money collected from the annual license fee in the United Kingdom – which people must buy to watch live TV or use BBC iPlayer – He continues to stumble. Last year, About 500,000 families In the United Kingdom, its licensing fees were canceled as more people turned to broadcast services such as Netflix. the The UK government looked A new way to support BBC, including expanding licensing fees for users only and radio listeners, as well as offering ads to the British Broadcasting Authority and banners tax, according to Bloomberg.
In the future, the BBC subscription will include documentary series free of ads, movies and podcasts, as well as access to exclusive newsletters and other content. It is noted that users in the UK will not test any changes on how they reach the BBC, as BBC.com will suspend users based on the geographical location of their device. UK users who travel to the United States can also continue reading or streaming BBC content without interruption by accessing it through the BBC News app.
The BBC notes that it currently does not have plans to launch a subscription outside North America.
