Netflix The number of subscribers is no longer on a quarterly basis. But it is still a matter of hot growth engine, as it achieves financial results for the first quarter of 2025, which topped Wall Street’s expectations.
The pioneering subscription stream in the industry was about the revenues of the first quarter of 10.54 billion dollars, an increase of 12.5 %, and one arrow’s profits of $ 6.61 (compared to $ 5.28 in the previous year). It is the first quarter Netflix It will stop revealing the number of subscribersThe long -term investors have been used for a long time to measure its growth, as the company wants to focus the narration on the financial statements and the user’s participation.
On average, Wall Street analysts expected $ 10.51 billion in revenues and profits of $ 5.66 per share, according to LSEG data and analyzes. Stopping Netflix profits comes amid wider fears of economic shrinkage that can provide a punch for consumer spending and advertising budgets. For 2024, Netflix revenues increased by 15.6 %.
In its shareholder’s quarterly message, Netflix said that the revenues were primarily driven by the growth of membership and high prices. The company said: “The revenues were higher than our instructions modestly due to the subscription and the revenue of the highly executed ads (which are still very small for subscription revenues).”
For Q2, Netflix expects revenue growth by 15 % “as we see the full quarter benefits from the recent changes in prices and continuous growth in membership revenues and advertisements,” continued. The company expected a 33 % operating margin, which is approximately 6 degrees Celsius on an annual basis.
Netflix 2024 ended with 301.6 million paid subscribers in the world, with a 16 % increase for this year. But according to the company, the sub -number from a quarter to a quarter does not fit the measures of the participation of users and users, given the offering of its plans at different price points and the paid sharing option (which allows subscribers to add “additional members” to their accounts for an additional fee).
Analysts suggested that Netflix has changed because the rate of growth of subscribers slows down, also indicating other companies that did the same (in 2018, Apple Stop disclosure of units sales from iPhone and other production lines). At the same time, it follows High prices in the United States And other markets in the first quarter of 2025, Netflix can “block the subscriber” While “showing the growth of revenue growth,” Alicia Reese, the locality of Wedbush Securities, indicated in a research note on April 11.
(In the image above: Christine Milioti in the “Black Mirror” episode of Netflix “USS Callister: Infinity”)
