This week, that news broke Weightwatchers He has It was submitted to bankruptcy In the United States. In 1968, five years after its launch, the group boasted with more than a million members all over the world. After a decade, the company will be sold for more than 71 million dollars. It reached its peak in 5 million subscribers in 2020, but it has struggled since the epidemic with the emergence of drugs OzemPic Wongaro. The legal process will witness millions of 60 -year -old brand debts, while agreeing to new conditions for paying its lenders, and the company will be obtained by a group of investors.
The weight loss program said it will continue to “work completely” during the operation with “no effect for organs.” Therefore, it is not yet clear whether its doors will be closed forever, but many of them celebrate this news anyway. Why? Because for a long time, weight watchers felt like Mobi Dick Culture of diet.
Many women grow up, many women may have similar memories about the brand as I do – they are useful for us in public awareness as a place that women should go fat. It was widespread and persistent. I knew about “Smart Points” despite not joining the program, I knew that they called some “SYNS” foods, and promoted millions of unhelpful and incorrect idea that food could be associated with morals.
Every excessive woman she knew in adolescence will attend Woz Winzon in stages; They went, losing weight, leaving and returning, and eventually joined again. The brand itself may not comment on a UNIO diet or see itself as a toxic diet from a diet, but this was its material effect for many.
Weightwatches has always been deeply deviant and marketing towards women, as 90 % of its membership represents us. This fact itself is evidence of how patriarchal beauty standards – weight loss always targets women, and fat phobia that is not proportional to women has nothing to do with our weight. England’s 2022 health survey was estimated that men were more likely to be overweight or obese (67 % of men compared to 61 % of women).
Nevertheless, in recent years, the brand tries to turn its approach to “comprehensive” concentration on well -being for weight loss only, the damage is too late, and many of its historical properties are still present, now with some new marketing.
Personally, I take almost every element of weight elements. I hate the name the idea that it is planting that our weight is something that needs to be “watching”. I hate that it helped enhance the idea that losing weight is synonymous with health; A woman’s life must revolve around restrictions and monitoring. I hate to call food “syn” – deny I with Y It does not remove the meaning. I hate that I have clarified the culture of calories.
So, can I see the fall of weightwatches? Well, yes and no. Unfortunately, it’s more accurate than that. This is not the victory of the culture of the diet that may seem to be, and certainly does not indicate a shift in society towards the body’s acceptance and a healthy approach to eating and health.
