In the past few years, I have identified artificial intelligence Silicon Valley on fire. The new book Artificial Intelligence Valley: Microsoft, Google and The Trillion-Dollaar Race to manufacture artificial intelligence He recounts those who burn high times and tell stories Emerging companiesand Investment capital Companies and old technology companies that are bright – and those that have already been offered.
In the extract below, the author Gary Rivlin It tells the internal story of Starting flexionWhich was established in 2022 by LinkedIn founder Red Hoffman and Deepmind founder Mustafa Suleiman. Consider the reflection of the distinction between itself by building Chatbot with a high emotional intelligence, and the company was at some point worth $ 4 billion. But chatbot, BayHe failed to obtain the market share and in March 2024 Microsoft I got most of the company’s workforce, leaving the remaining PI to be licensed to use it as a basis for customer service.
I was not human and therefore could not have a personality. However, it will fall on the “Personality Team” to turn to the PI with a set of characteristics and features that might make it look as if it were. The team included many engineers, two linguists, as well as Rachel TaylorWho was the Creative Director of London -based Advertising Agency before going to work to turn.
Taylor said: “Mustafa gave me a little overview of what they were working on, and I could not stop thinking about the matter.” “I thought it might be the most influential thing that I worked at all.”
Humans develop a person with a complex interaction Genetics Environmental effects, including education, culture and life experiences. PI started with the features of the team’s inclusion. Some of the positives were. Be nice, be supportive. Others were negative features of avoiding, such as irritation, arrogance and fighting.
Mustafa Suleiman said: “You are showing many comparisons that show the difference between good and bad cases of this behavior.”Learning reinforcement Through human reactions, “in the language of industry, or RLHF. Sometimes, the difference that works on RLHF only works the brand’s behavior, they want a model to avoid it (sexually, violent, gay). Anosha BalkarishnanA reflection engineer focuses on careful control. The grades were fed in an algorithm that modified the weight of the model accordingly, and the process was repeated.
Developing personal traits with me
Unlike many artificial intelligence companies, which have been exposed to the use of external sources Learning reinforcement To third parties, he rented the reflection and trained its people. Applicants were placed through a battery of the tests, starting with an understanding exercise of reading, Solomon described as “very accurate and very difficult.” Then another set of exams and several rounds of training came before putting them at work. Suleiman said that the medium “teacher” got between $ 16 and $ 25 per hour, but up to $ 50 if someone is an expert in the right field. Suleiman said: “We are trying to make sure that it comes from a wide range of backgrounds and representing a wide range of ages.”
There were many hundreds of teachers who were trained in PI in the spring of 2023. In some cases, we paid several hundreds of dollars per hour to very specialized specialists such as behavioral therapists, psychologists, theater writers, and novelists, “said Suleiman. They even rented many comedians at one point, to help give PI a feeling banter. Suleiman said: “Our goal is to have a more official, comfortable and conversation experience,” said Suleiman.
The company met with a final date imposed on March 12, 2023 to obtain a trial version of PI, which they shared with thousands of laboratories. With the Beta version, the company appeared from the ghost mode. Pi’s press advertisement was described as “supportive and emotional Amnesty, which is eager to talk about anything at any time.” The company PI described as a “new type of artificial intelligence” different from others Chatbots On the market, by May, the application was free and available to anyone who wanted to register and register to use the service.
the New York TimesEven a short element rarely runs the release of a new product, especially a small, unknown product. However, a few companies can be proud of the founders with communications and the strength of the stars in the reflection: Red HoffmanAssociate founder of LinkedIn, and Soleyman, who was an artificial intelligence as the founder of DeepMind. This influence was translated into initial real estate on the first page of Times Business Department, including a great and attractive clarification and a title that extends across multiple columns:New BFF: PI, Chatbot Emotional Support“The correspondent Eren Griffiths was skeptical of breathing exercises that she suggested to her to help her reduce pressure in her life.
Suleiman published a statement on the site of the turn on the day the PI was released. Social media Basically the poisoning of the world, began. Anger and anger led to participation, and the profit temptation has proven very strong. Suleiman wrote: “Imagine Amnesty International, which helps you sympathize with or even tolerate” the other side “, rather than anger and fear of them.” “Imagine Amnesty International, which improves your long -term goals and does not benefit from your need for distraction when you get tired at the end of a long day.” He described the artificial intelligence they were building as “a companion of personal artificial intelligence with the only task of making you happier, healthier and more productive.”
In June 2023, the reflection of the financing round of the series A. Suleiman and Hoffmann had come out of the belief that they would bring together 600 million dollars and 675 million dollars, but after the launch of the PI, the reflection was linked as one of the new hot starters. He wanted a long list of investors. Suleiman said: “We were overwhelmed by the offers.” In the end, they raised 1.3 billion dollars in a project tour, which is estimated at 4 billion dollars.
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Technical and commercial challenges to decline
PI’s willingness to address almost any theme was a pride point inside the reflection. When other robot programs close users if you exceed anywhere near a sensitive topic, PI invited a conversation. Suleiman said: “He will try to admit that a topic is sensitive or controversial and then be careful in submitting strong judgments and the user leads.” PI correction of the truth that was wrong so as not to perpetuate infection Wrong information But instead of rejecting the explicit opinion, it provides determined.
Suleiman was especially proud of PI in the weeks that followed the Hamas attack on Israel And the subsequent bombing campaign launched by Israel Gaza. “It was good in the actual time as things were revealing, it’s good now,” said two months in hostilities. “It is very balanced and equal, very respectful.” Suleiman said that if he had one bias, then this was deliberate in favor of “peace and respect for human life.” The robot that believed in its essence in the sanctity of human life does not seem bad.
Taylor considered the first version of the PI “acceptable”. She said, “It was very polite and very official,” she said. “But there was no conversation we wanted.” attractive. positive. respected. All of these were great, but it did not add exactly to the “fun” experience they were selling. After finding this right balance, it has been difficult. The character team will run the call or another, but it was as if they were playing What-A-Boll. “They were filled with weights and convinced the model to use more colloquial and colloquial, but then I was” very friendly and unofficial in some way people might find rude, “Taylor said.
The wide range of preferences among users was a fixed topic of conversation within the company. The default PI was “friendly”, but a short list of alternatives was added to people to choose from: casual, brilliant, sympathetic, dedicated. PI will change situations if the user tells that they are looking for a sympathetic ear and not a friend who tries to fix a problem. But the future, as Solomon imagines, was a model that reads the person Emotional tone And quickly modify it on its own, as much as someone might do if a friend’s greeting with helping hello, but then he immediately turns when learning calls bad news. But robots were not at the point where they could read a person’s preferences without clear instructions. Suleiman said that it took at least ten turns from the conversation, and up to thirty to distinguish the mood of the user.
Suleiman said: “In the future, Amnesty International will be many, many things at the same time.” People ask me, is it a Psychotherapist? Well, it has flavors from the processor. She has a friend’s flavors. It has expert flames. It has flavors from the coach and the close. Among their noble goals, PI had multiple personalities, such as a Ciburg Sibel with separatist identity disorder. As they saw, PI will eventually be able to take over a semi -limited number of patterns capable of matching the moment.
By December 2023, PI was available to Android About 3 billion users worldwide. But Solomon and others in the thirst were dark about the numbers of users – greatly. They were disappointment. In that fall, the respondents asked the people who used Chatbots anyone who often turned to him. Fifty -two percent said Chatgpt And another 20 percent named Claude. The confusion was in third place with a 10 percent stake, followed by a cold Google (9 percent) and Bun (7 percent). PI was assembled with 2 percent of the users who chose the “others”.
The company had a usual long tasks list. However, the main challenge was PI teaching to improve in a wide range of tasks. People thought about PI as a conversation, which is good, but the assistant who is only good in conversation is limited. “PI cannot symbol,” Palkarishnan said that winter. “You must improve in thinking. It cannot take action. It is really useful if you want to talk about your feelings.”
From the book: Artificial Intelligence Valley: Microsoft, Google and The Trillion-Dollaar Race to manufacture artificial intelligence Written by Gary Rivlin. Copyright © 2025 by Gary Rivlin. It was reprinted with the permission of Harper Business, a footprint of Harbrickallins.
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