Elon MuskThe huge role in the Trump administration is to take a Losses on TeslaAccording to an investor in the electric vehicle company led by Musk since 2008.
Confronting the shrinkage of global sales, Tesla lost The maximum trillion dollars market was placed last month, with stocks decreased by 28 % in February. This was the second month of Tesla at all, only exceeding 37 % in December 2022.
“For the first time in the history of Tesla, sales last year did not exceed sales in the previous year,” said Ross Jerber, who was an early supporter of Musk before becoming a recent critic. “Now this is a growth company with tremendous growth, however it does not grow.”
Gebreer, President and CEO of GERBER Kawasaki Wealth & Investment Management, Sold $ 60 million of Tesla shares last year owned about 262,000 shares at the end of 2024.
The so -called Ministry of Governmental efficiency in musk and The saw approach The government angered the traditional liberal base in Tesla Car buyer. At least 58 protest events this week were planned about the United States, according to Tesla removal page From the platform of the procedure network, where consumers are packed to express their dissatisfaction.
In the Washington District District, Georgetown, the demonstrators carried reading signs, “No one voted for Muskrat” and “Musk Robbing America”, Washington Post I mentioned. “Do you want Swasticar?” I asked the chalk message on the sidewalk.
Musk, The richest person in the worldHe spent More than 250 million dollars To elect Trump and other Republican candidates in 2024. The Dog Center cut thousands of federal workers, dismantled the United States Agency for International Development and seeking to obtain payment systems that officials say contains special data for citizens.
In Europe, where the embrace of MUSK of right -wing policy also sparked the restoration of the new registration and records of Tesla 45 % decreased yearly in JanuaryEven with the growth of electric vehicle sales in general by 37 %.
The brand issue in Tesla
Pressing on car sales is not limited to Tesla. The entire auto industry faces the opposite winds. S&P analysts predict This year will be the “super challenges” of automobile companies, with the EV sector being particularly affected.
“One of the main concerns is how the” natural “demand prices are as governments rethink politics, especially incentives, subsidies, industrial policy, and tariffs” And other change Dynamics Electric car makers, According to Colin Cutman, Executive Director of Global Mobility Global Mobility.
But Tesla marketing strategy, or its absence, is exacerbated by the problem, according to GERBER.
“Companies spend billions of dollars annually on marketing, which Tesla does not do: it was the main strategy of Tasla that Elon was very loved. But when they lead with Trump to meet Putin, it’s the worst advertisement – and this is the problem,” said Jerber.
Nearly a decade ago, Musk promised that Tesla will provide self -driving compounds completely. Recently, Musk has intensified its focus on independent technology.
During the Tesla Q4 2024 profit call in late January, Promise Tesla will launch “independent horse riding for money” by June this year in Texas, Reuters said.
Jerber remains skeptical, Noting that full self -driving position is still a continuous work.
He said: “You can rotate that and pretend that robots will save you, which they do. But no one buys a robot anytime, and the full self -driving still does not work.”
Not all investors are ready to jump on the ship. Gerbar admits that many of his clients remain the Sala Sala contributors.
“We have many shareholders who are senior believers in Tesla. They do not want to sell their shares, and they believe in this future that Elon draws to them,” said Jerber.
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