This will be the year that Guinness loses its cool. Cheers to that! | Lauren O’Neill

II am not sure that I can remember exactly when I felt it. Perhaps that was when some tricks are more London bars “stamps” to connect Guinness After the news of the shortage; Perhaps that was when I served the Guinness 500 classification of London by my Instagram algorithm. Regardless of the specified moment when the idea reached, I felt for a while that we were heading for change when it comes to show Do Gore. A few years ago, Guinness has been the modern choice for the participants of the Millennium and General Z, swept in the aesthetic renaissance of a good old bloody bar. But I think the tide is turning. This is likely to be the year in which brave Irish stops.

I am completely sure that what will finally lead to the Guinness train to make the back to the station is the same thing that came to the Spirit Speretz and the Kamy: Excessive exposure. Aperol, which was one day, truly modern sex, and a drink similar to the city, is now a cultural giant in itself-delicious, certainly, but certainly is no longer “cold”. And the sleeve, well … Do you want a truffle fried side for this truffle and cheese decorated with truffle oil?

Excessive exposure, of course, is his death in most cases (or at least self -conscious, “cold” that follows the direction, as I mean here). This is especially true in the midst of one comfort for the culture of contemporary food and drink, which, as determined by social media, always revolves around being the first to find something that is not discovered or the most novel-“GEM Hidden”, The Baker and “Pasta Space” in the region 6 in London or what you have (“Come with me to the pub in Richmond, which is overwhelmed)) Although the current Jeanis popular tour began because it was once seen between the youngest boundary as an option in the left field-which is an order “if you know, you know”-it can not be less secret now.

Uninterrupted, Guinness is everywhere. For the 2024-25 season, Bediazer Bedizer became the official beer of the Premier League, and he will receive this honor over the next four years. It is the official beer of the six nations championship in the Rakbi game (this means that for the next month, the official beer for the people called Henry). A few months ago, the news broke out that the brand would open the attraction of the Guinness store, described as a “microz and culture”, in Covent Garden- although London has nothing to do with the encyclopedia or 250 years- the old heritage. Add to this endless joint claims “Division G”And the unlawful mistake of Gilets, which is always surrounded by the Soho’s Guinness Disneyland, known as the successful Devonshire bar, and you have to admit that the wonderful brand’s stock is drowned.

I do not speak as a Guinean painter. On the contrary, I grew up with a man in Dublin and the owner of a former pub to a grandfather, so reverence for Strip is all other than my blood. As such, Guinness is so much only half a liter I drink it regularly, and I will even admit that I am one of these people who have long opinions about their favorite Guinness in London, and who really believe that it differs in quality depending on the place you ask (everything in the gas And installation and cleaning of the line).

While Guinness may be at risk of losing her edge among people who line outside bakeries outside bakeries, this hardly matters. It has exceeded the state of worship, and it became more essential to fail. Debra crew, CEO DiagoThe group of drinks that the brand, the press, told this week that the demand for courage in October and November 2024 had exceeded the amount required during the celebrations of St. Patrick, noting that the bustle was “unprecedented”. Crew also stated that Diaageo spends 200 million euros (170 million pounds) at a new Guinness factory in Kildare to keep supplies to the level required now.

Music to my ears, really – I am pleased that although years ago you can walk in a bar and reasonably expect that Guinness will not be presented there, these days I can get my favorite half -liter anywhere. Among all the arguments that must explain the increase in approval of the drink, it is important to recognize the approval of the clear arguments: the smooth texture and the skillful taste of only to provide something really delicious, even when you get one medium.

Ultimately, I am glad to let the noise move to a less clear drink (during the past two weeks, I was in the southeast London bar that recently installed the Murphy competition, due to the local. The request – Go fig). Because it may be troublesome like Guinness chat on social media, and despite the extent that the corners of the Camera of Sean’s top scorer are chased from my nightmares (I mean that, not Google that), it is like a wise man named Ruby Williams once sang: “You cannot To argue with popularity.