TikTok creators mourn app where ‘overnight’ success is possible

For an online feeling, Erika Thompson, Tijook is the most powerful social media platform to educate 11 million of her followers about her life passion: bees.

The loss of the platform in the United States – which has become more likely after the Supreme Court has supported a ban that is scheduled to be passed next week – will be financially “objective” for Mrs. Thompson, a Texas breeder, but also a loss in an educational tool.

“There are many other people on the platform who provide educational content or useful content,” she told the BBC. “This is the biggest loss and this is what it should focus on, along with the financial side, is the loss that we as a society – the people who use Tiktok -“.

About 170 million Americans use the application and the site. Unless the China -based parent company sells its based in China, the platform or interventions come from the executive branch, the platform is scheduled to become dark in the United States on Sunday.

The fate of the social media giant was left in the hands of the US Supreme Court after Democrats and Republicans voted to prohibit the application of video post last year, due to concerns about its links with the Chinese government and fears that the application is the danger of national security.

Tiktok has repeatedly stated that he does not share information with Beijing.

But users and content creators say that the social media platform has grown to become a key player in society – and ordinary users have helped take the spotlight with millions of followers. Soon it became a preferred outlet for some social media and streaming major revenues for others.

Now they worry what will happen if the ban is not stopped.

Tell the creators who earn their lives from the BBC social media applications are the superior platform.

This was true for Mrs. Thomspon, who received the first Tiktok video more than 50 million views in the first 24 hours after its publication.

She said, “I have not achieved the same success on other platforms.” “I can post exactly the same video on Instagram, for example, and even receive even participation.”

Ross Smith, who shares funny videos with his 98 -year -old grandmother, described more than 24 million followers on Tiktok as one of the few platforms where it is easy to become a foundation.

In Tiktok, he said: “You can find success overnight.”

Smith told the BBC that other platforms trying to repeat the coordination of the short pass that appeared on Tiktok did not find success. Mrs. Thompson agreed.

“I rarely hear that people go to Instagram or someone in Instagram, but those words that you hear repeatedly on Tiktok”.

“The fans are not necessarily transferred from one platform to another.”

“I know someone who has hundreds of thousands of Tiktok followers and perhaps only ten thousand Instagram followers,” James told the BBC.

Many of the contents of the income they earn on Tiktok.

Some BBC told that their lives will change unusually without the platform.

When brands and companies want the content of an advertisement from a creator, they want to publish these creators on Tiktok, as Nicole Blomgarden, fashion designer and artist, BBC.

“Tiktok was indirectly the majority of my income because all brands want to upgrade its purposes on the application,” said Ms. Bloomgarden.

It is not clear statistically whether the most profitable source of income is Tiktok, but many of them told BBC that it is a large part of their revenues.

A 2022 survey from the start -up starting start LinktreeI found about 12 % of full -time creators who got more than $ 50,000 a year from their social media platforms.

About 46 % said they had achieved less than $ 1,000, a survey was found 9,500 people.

This is not the first time that a major platform for social media has disappeared.

In 2017, Vine – a platform that users can share up to six seconds of videos was closed for six seconds.

For creators at the time, it was a shock.

Q Park, the creator of 37.7 million followers on Tiktok, was one of these people.

He spent years building a follow -up on Karma – the only platform he used at the time – and when it disappeared, he said that “he felt that my whole work was closing.”

But in some ways, that was good for him as well. He forced him to learn how to create different content for different fans.

“If you have a belief in your ability to create content, you will build followers elsewhere,” Mr. Park told the BBC.

With the approaching of the ban, some creators began to flow into another Chinese platform, Rednote The Tiktok competitor is popular for young people in China, Taiwan and other Mandarin -speaking residents.

Rednote was the most downloaded app on the Apple’s US App Store earlier this week.

While some creators vary as they spread in the hope of the development of the masses elsewhere, others hope that the ban will not bear fruit.

“Tijok is a monster,” said Mr. Park. “Part of me thinks it may be too big to fail.”

“It will be revived in one way or another, it’s very large from the economy now.”

Additional reports from Grace Dean and Nathali Jiminies.