TikTok Stole Our Hearts, but Can It Last?

Zoë Schiffer: Booktok got completely indulging in the romantic world. Now I am unable to read ordinary literature. Thank you.
Lauren Jude: I will assume that romantic romances and imagination?
Zoë Schiffer: Oh, yes it is. Dragon. There are fairies, there is a dragon. I am not proud of this, but I think I am not proud of it either.
Lauren Jude: Berri.
Michael Calor: Lauren, you have to spend more time on Tiktok.
Lauren Jude: I know. Zoe, this is a complete aspect of you, I was not aware of it as my own Cohost. respect.
Zoë Schiffer: Yes, I generally do not lead it, I will be real.
Michael Calor: Lauren, what is your favorite video?
Lauren Jude: Send me the girlfriend’s friend.
Girl girl [Archival audio]: Two years ago, I found this giant mission sitting on my path.
Lauren Jude: Its handle on Tiktok is Talaovesyouart. But she is the moth girl.
Girl girl [Archival audio]: … with scared wings of hell from me.
Lauren Jude: In fact, since Tiktok was about to be banned and my friend was somewhat frightened. It was like, “Beautiful creators like this will not be able to reach the masses.”
Girl girl [Archival audio]: But I had no idea what I was about to reach myself.
Lauren Jude: I was a little torn. There was onions in the room. She was really beautiful. What about you, Mike?
Michael Calor: My favorite Tiktok character is SMAC, SMAC.
Sarah Macranor [Archival audio]: I don’t know why you followed me, maybe a dance or anything else.
Michael Calor: Sarah Macranor, she is an Australian, comedian, and creative dancer. She is also known as the Hydraulic press girl because she took the viral hydraulic press that crushes videos and has made explanatory dances to them-
Zoë Schiffer: Oh, my God.
Michael Calor: With amazing costumes.
Lauren Jude: amazing.
Michael Calor: It’s great.
Zoë Schiffer: Frankly, creativity on Tiktok is unparalleled.
Lauren Jude: It is really.
Michael Calor: Very bad everything goes away.
Zoë Schiffer: Yes.
Michael Calor: This is wireless Wadi GharibShow people and strength and the effect of silicon valley. I Michael Calore, Director of Technology and Consumer Culture here in WIRED.
Lauren Jude: I am Lauren Jude, I am a great writer in Wire.
Zoë Schiffer: I am Zoe Chevir, business manager and industry at WIRED.
Michael Calor: Today we are talking about Tijook. What makes this application very unique and weak? We all have our favorite Tiktok characters, our favorite videos and our favorite sub -sections. But what is Tijook, really? Where do you come from? When did we start first in obsessed with it? And why are we obsessed with it?
Zoë Schiffer: The brief answer is that Tiktok is an application for Chinese social media that includes about 170 million active users in the United States. Specifically, a ton of young people. I really got the Gen Z specifically.