Livet said it is also Get the freenow navigation platformRidehalding gave its first major presence in Europe after years of work exclusively in the United States and Canada.
Freeno collects taxis alongside private vehicles, including luxury horseback riding. The acquisition almost doubles the possible LYFT market and will help the company because it seeks to compete with the dominant player in Ridehald, Uber. While Lyft supervises many Bikeshare brands in Europe, including Santander Cycles in London, it has not yet expanded its riding beyond the borders of North America.
“We are on an ambitious path to build the best platform for customer mobility in the world, and entering Europe is an important step in our growth journey,” said David Richcher, CEO of Lyft.
“Entering Europe is an important step on our growth journey.”
Freenow operates in more than 150 European cities, including Dublin, London, Athens, Berlin, Barcelona, Madrid and Hamburg, where luxury compounds are a large part of its fleet. Taxi cars accounted for nearly 90 percent of the company’s total reservations in 2024, which Lift says will remain the “backbone” of its work. In September, the company said it achieved a tie, against an annual increase on an annual basis by 13 percent in 2024 and its focus on taxi operations, according to Reuters.
Lyft purchases Freenow from its mother companies, BMW and Mercedes-Benz for 175 million euros (198.40 million dollars). The company came out of a 1 billion dollars in the movement between BMW and Daimler In 2019, it aims to create new entities that focus on independent cars, ride, electric motorcycles, exchange of cars, and charging electric cars. In addition to Freenow, there was access to multimedia services; Chargenow to charge EV; Parknow Parking; Carino to exchange cars.
Freenow will maintain their own brand, but companies say that the future brand renames is possible.
“Over time, companies will focus on integration and will be any gradual and respectable changes, and consulting with the right interests,” Lyft spokeswoman Stephanie Rice said in an email.
