Almost from the start, the “Snow White” edition of Walt Disney Co. From the political lightning rod.
First, it was Racist To pouring actor Rachel Ziegler, who is of Colombian origin to her mother, as a Time character who had “white skin like snow”.
After that, the fans woke up to the ZEGLER comments that the story will be updated for modern times, which focuses less on Snow White dreams in Prince Charming. She said that the interest of royal love was “literally chasing” the princess in the original animated movie of 1937.
Along the way, the film also fought questions about it Photography of young people And views of the pioneering actors in the Israeli war. Ziegler was one of the frank defenders of the Palestinians, while Gal Jadot, who plays the role of the evil queen, was his support for Israel, as she was born and served two mandatory years in the Israeli army.
All of these issues collide before the theatrical opening of the film next week, which is the first time in the high risk of Bourbank. The film, which costs $ 250 million before marketing expenses, is the latest in the company’s successful strategy of the restarting of animated classics.
In Disney Kamu, “Snow White and the Seven Dwarves”, the first feature film for full -length animation from Walt Disney, is among the most beautiful of them.
But now it becomes the last Disney Redo to go through the Buzzsaw Culture War. Previously, actor Haley Billy, a black and played the star in a new edition “Mermaid” for the year 2023, faced racist reaction After it was thrown as ArielWhich was white in the 1989 animation movie.
The company was often Tinderbox: for the diverse casting in the “Star War” privilege and its opposition to the anti -LGBTQ+ anti -legislation in Florida, which led to a long battle with state governor Ron Desantis. Disney was also at the recipient of the intense conservative criticism of diversity, fairness and integration initiatives.
“Disney is now the most expensive brand in America. Stephen Gallowe, Dean of Dodge College of Arts and Media Arts said:” If you are, you have a goal on your forehead. “This is not the little outfit that Walt Disney created. When you are a large group … every problem you deal with is part of a globally interconnected and complex map that you cannot avoid. “
Disney will host the first show in Hollywood at the end of this week for the movie at El Capitan, although there will be no press line to meet actors along the red carpet. (The journalists, however, will attend the first show.)
Disney did not allow executives to comment.
Analysts and industry experts said that how this countless issues will affect the performance of the box office for “Snow White” is an open question. If the film is good enough, it may cut cultural noise. Critics’ reviews have not yet been published.
“Do they really have a great movie?” Galloway said. “If they do so, all other fears will limit it. If they don’t do it, the narration will nourish.”
Disney animated films have become the cornerstone of the studio film strategy.
“Snow White” is currently tracking a 50 million dollar weekend at the box office in the United States and Canada, according to people who reviewed the public polls before the release.
This number is lower than average compared to the live Disney’s live re -action, according to analysts. This may be due to the ancient nature of the intellectual property of the film, not the current differences.
Many of the previous direct work operations, such as “Lion King” for the year 2019 (which was 191.8 million dollars, “Beauty and the Beast” for the year 2017 (174.8 million dollars), “The Little Mermaid” for 2023 (95.6 million dollars) and 2019 “Aladdin” (91.5 million dollars) that was released in the early year 1980-90S-90s-Renaissance period.
Another success-“Alice in Wonderland” for the year 2010, which brought 116 million dollars on the opening weekend-benefited from being one of the operations of early work in Disney.
Robbins said that although Snow White in Disney Parks was present, the character and her story may be less famous to a younger audience.
He said: “This is likely to play in the attractiveness of generations, which is usually a factor in restoring other formations on the Disney side.” Nevertheless, “there is no doubt that some other novels that have evolved about” Snow White “during the past year or so do not help things.”
But even the poorest performance of “Snow White” will not stop the live plans of Disney. The company is preparing to release a live version of “Lilo and Stitch” in May, and it has also announced a new edition of the 2016 animated movie “Moana”.
“Snow White” has a few competition now in the family movie market: Warner Bros. will be released. Pictures “Minecraft”, based on games privilege, in April. Other options for children earlier this year included “Dog Man” Universal Pictures and “Paddington In Peru” from Studiocanal, which was distributed by Sony.
“There is something that can be said that the family’s films hold the box office recently in the past few months,” said Robbins.
