Taylor Swift at Super Bowl LIX: Why the Star Getting Booed Was More Chilling Than You Think
For me, I felt the different reactions as a message. Super Bowl, one of the largest cultural events in the country, has been regained by Trump and the type of toxic masculinity that appears to be a beacon. He and his supporters seem to live for this.
Just look at the president’s response shortly after he left the game. It was not limited to a confession that Swift was beaten by the crowd, but was happy with it. He also had several times before (including his saying “hated” Swift after he supported his opponent in 2024 Kamal Harris) The president is his huge weapon against it.
“It was the only one who spent a tougher night than the heads of Kansas City is Taylor Swift. I got out of the field. Maga is not very merciless!”
By contacting her, Trump looked at playing with the book Hant in Standard Women now. It was not enough that Swift was mocked publicly, and now he needed to hunt it on this topic, in an attempt to humiliate it more. We were all normalized for this type of behavior in 2016, when the president has made fun of his enemies on Twitter a daily occurrence (he definitely has something better, right?). But it still deserves to be called to the absurdity of the total – frankly – this type of behavior. And when the rash on Twitter becomes a real life, in the form of a stadium full of thousands and thousands of people, this is a chilling thing. Online bullies for 2016 now, in 2025, is very real.
It is important to put these two moments in the context in which it is located. Although there are accurate differences for both, Trump and Swift are weighing two lobes of American culture, which is currently fighting for hegemony.
Since Swift began dating Kelos in 2023 and began to come to his games in the US Football Association, our cultural conversation around this sport has radically turned. Suddenly, football – especially tribal heads – was for girls. Women’s interest in sports increased, and a spokesman for the American Football Association told me that the league grew on its followers among women by 21 % from 2023 to 2024. Women began watching the game and following the players and Shock (Sports content has grown 40 % on an annual basis, according to YouTube) and Merch (you can’t walk on the street this weekend in New Orleans without tempting to buy “Go Taylor’s Boyfriend” or “in my shirt” shirt “shirt).
According to the surveillance market, Swift is estimated To bring approximately one billion dollars in the league’s brand value since it started dating Killis, and other women in the US Football Association have been raised in this process. As I am He wrote last yearThe interest in the wives and friends of the American Football Association players has also become a large part of the sport (embraced by the league by the way), and several prostitutes like Chanen Johnson and Chariah Gordon Bonafide’s internet stars have become. In fact, the complete reason I traveled to Super Bowl was the first to cover Wags and Swift luster and YouTubeThrough the day of the game to the cultural moments during the game and the surrounding events (frankly, I could have been interested in less than actual play from a press point).
