Online labor market platforms such as Fiverer, Handy, Uber and UpWork have grown dramatically since the late 1990s, as the economy and administrative practices used to support the party work. One of the main changes made by these platforms is their dependence on customer assessments to assess workers’ performance. Unlike traditional institutions, where performance reviews usually include inputs of team members and supervisors for a long time and through multiple performance dimensions, online work platforms often depend on rapid and vital reviews of customers after direct brief reaction.
