The name of the video itself may bring you out: “The face plant: the modern soil.” Dirt is often considered hot. And with the face of actor Nick Ofiman from Gardens and entertainment Even his neck was buried in the soil, viewers knew that this must be funny. Offerman NRDC (Council of Natural Resources Defense) helped to create a short comedy in the past fall to attract attention to covering crop cultivation, cultivation and climate change.
Offerman and NRDC cooperated with Morgan Sackett, who also directed The good place and Gardens and Entertainment, On the video. Sackett and Offerman grew up in small cities and knowledge of agricultural conflicts, which said Sackett inspired their creative approach. “Learning through comedy resembles the old saying: take a tablespoon of sugar, and this makes the drug decrease. I think this is true.” “until [for] Documentary films we do are not funny, we always say make them fun, and then people will want to know more about things. ”
But how entertainment of hurricanes, droughts and thermal waves – or the concerns that come with them? Historically, not very. From 2016 to 2020, it included only 2.8 % of TV and films textual programs, i.e. signs of climate change or relevant keywords, according to 2022 studies By non -profit consulting good energy.
Over the past two years, creative comedians and artists have increased climate – from signs in the fork Barbie To a successful comic play Abbot Elementary. Just as we find relief in political irony on television at night, climate comedy is now part of the increasing effort to help us overcome perdition and depression that can settle when we fight with climate change. “If we do not find healthy ways to deal, we cannot take steps to move forward,” said Katie Jacobs, director of entertainment partnerships at NRDC.
Jacobs added that jokes can help people address the most difficult topics – and open up to them. She said: “We are normalizing talking about the climate crisis and dealing with the feelings that come with it.” “I think the ability to laugh can get people out of their heads and collect them.”
The construction of an audience was ready to take group measures, one of the most tested strategies for success in its history, which is more than 50 years as an international environmental profitability. From there, the organization can help to push the needle through political advocacy.
Creators on social media and other laughter devices were major parts of the strategy, as they helped the conversation reach wider and more varied fans. For example, Patie Gonia’s stories on Instagram, the ecosystems queen urging the Biden administration to stop the new oil and gas rental contracts before announcing its proposed 5-year plan for the external continental shelf-and reached LGBTQ+ viewers and outside in this process.
Kaden Kerns, the creative content, Tiktok, manufactured a provocative video of nearly 3 million of his followers, and encouraged viewers to tell P&G to stop the northern climatic climatic forests of toilet paper. In 2023, Utiper Rolli Williams He invited viewers from the town of Al -Manakh To tell the Environmental Protection Agency, “Yes, yes, a million times yes” to the proposed rules that reduce the pollution of the power plant.
Whether through a central theme or a background problem, a movie or TV show can help the climate becomes a daily topic that the audience cannot close. To achieve this end, NRDC climate tell stories Fellowship provides financial and creative support for the script book, developing smart works that offer new views on climate change. Former colleagues wrote comedy pilots for half an hour and worked with the script book like Mike Shore, known for his work Gardens and entertainment and The good placePamela Adlon, writer and star Better things and children.
Shore also appeared at the Sandans Film Festival 2024 with the prominent comedy creator Quinta Bronson, who wrote and stars in Emmy’s comic play Abbot Elementary. in FatherIn the second episode, the climate crisis is the subject of jokes, such as when February is described warmer than usual as “more hot than the Satan spoiling hole.” The episode, among other things, was the topic of discussion in the Sandans Panel.Last laugh: Comedy in the era of climate change“The painting was produced by NRDC’s Return the future writing initiative.
“I remember when I was writing the pilot FatherBronson said at the committee: “I was close to this from the comic point of view, and I would like to deal with things [by] Finding the global thread for all first. “She added that the climate change makes this easy. After all,” if the planet does not survive, this is a kind of affecting everyone? “She jokingly said.
The jokes themselves are universal, so humor is effective in involving different types of people, according to a knife. He said: “There were definitely people who were like, you don’t need to hear this bachelor’s degree from some actors – you’ll always get it.” “But I think you are really trying to reach people whose lives are full while they are busy and they are not able to do these things. This may give them a little way.”
The NRDC storytelling fellowship, which was produced in partnership with the blacklist, CAA Foundation, NBCUNIVERISAL, and RedFord Center, the scenario book with a pilot or text programs that deal with climate change in a convincing manner. Both colleagues receive $ 20,000 and creative guidance from a steady screenwriter. Among the former mentors are Brett Marling, Daniel Shinirt and Mike Shore.
To access everyone, the application is free and includes a free and monthly evaluation of the blacklist, a website that faces industry that displays irregular scenario. The next session opens in April 2025. Rewritthefuture@nrdc.org With any questions!
