Tom Lama He does not have an official training in a sorcery, however His new mission for NBC news It will make him work to keep some very large paintings in the air.
When lame The “NBC Nightly News” office will take over from Lester Holt on Monday eveningOne of its first functions will be to make sure that the audience of the program is barely noticed, even if the transition in such a program is one of the seismic objects that occur on the TV screen. He will even keep his old function, and he proves “the upper story”, “the upper story”. Watch flow program for BroadBand Outlet NBC News Now This starts a minute “at night” ends Monday to Friday.
“It is funny, but most of the questions I received.” Since NBC News announced its new role She focused on “How will you do that?” diverse. “I remember that” today “is four consecutive hours every day.”
The key, 45 -year -old, says, is to prove the masses he represents in a world where Even the simple work of providing news has become increasingly complicated. “I want the viewers to never forget that we are working for them. I really think that although I work for NBC, I am working for the viewer,” he says. “I really want to come, because at the end of the day, viewers must trust you.”
Executive managers in NBC News We believe that by naming the “night” anchor, they give viewers something they really want. Here, after all, he is a person, Before coming to NBCThe weekend of ABC News’ World News Tonight, “was the most monitored news program in the country. Lamas was widely seen as a better candidate to succeed in the current show anchor, David Muir – with one prominent warning. Muir is only 51, and given his position in classifications, it seems unlikely to leave the role any time soon.
Now the lameness can be anchorage Evening news Also, there is a reason for internal optimism. A recent renewal of “CBS Evening News” Which uses two sessions and the focus has turned into Enterprise and feature reports Not received well, With Nielsen showed that both “Nightly” and “World News” have chosen the audience’s participation. Executive officials were also enthusiastic through Lama’s performance on March 7, when Holt occupied “Lily” and won more viewers between people between the ages of 25 and 54 – advertisers want to crowd in news programs – more than Muir did in the evening. MUIR is usually immersed in the audience in the audience of 21 % when the two have gone face to face, according to Nielsen’s data.
ABC News is definitely familiar with the new loyalty in “Lela”. Disney -backed news section MUIR is available for a definition file in “People” In the days before the beginning of the new Llamas. “I have a lot of admiration and respect for David, and I look forward to going up against him every night,” says Lama. “I’m sure it’s.”
The “night” viewers will not see any repairs or storage for the coordination they know well, perhaps, perhaps, for the challenges faced by CBS News. “We really started with enormous respect for our fans. Many of our viewers grew up watching” at night “with the anchors including Tom Brocao or Brian Williams, says Janil Rodriguez, CEO of NBC News, during an interview.” There is a gut and emotional relationship with broadcasting. ”
In fact, some new sectors should attract the broader masses. One of the early effort will get NBC news correspondents who are looking for something that every American can be associated with, regardless of their background. “We will take a very sharp and difficult look at the insurance industry,” says Lamas. “People around this country from all aspects of life face problems” with the effects of forbidden coverage. In one of the next reports, a man with liver cancer who was rejected for experimental treatment was able to obtain it after examining the NBC news. “I came from local news,” says Lama. “I don’t want to be tilted back.”
NBC will start to increase the coverage associated with 250 nationY Birthday in 2026, with gestures to unforgettable places and people. “Whether you are Republican, democratic, or independent,” Lama says. The reports will highlight the topic that viewers should have a natural interest.
Llamas is only the fourth person who has been connected to “night” 40 years ago and says he has communicated with many of his predecessors to get advice and lawyer. But this is not the position he expected when he was 15 years old and works as a night production assistant in WSCV, a Telemundo station in Miami. “All they wanted to do, I will do.” He had to recruit his mother to ride cars until he got his driving license.
Now the office takes a time fraught with TV -news works. The huge audiences that were in TV news have turned against dozens of various video sources and media companies that run news operations facing new economic pressure and political scrutiny.
These factors play a major role in the decision to continue with its flowing duties. “I think the way you survive is to be everywhere,” says Lama. Rodriguez says NBC intends to pay “Top Story” viewers to watch “Nightly”, and vice versa. “We see this as an opportunity” to fill any gaps between different generations of viewers, and “creating a lot of crosses between the two shows,” she says.
As for politics, Lama says these things go beyond its control. All he can do is the news. “You just have to focus on the news and focus on your job, and only remember, it is never about you,” he says. “It is not about you.”
Part of the task is to maintain a viable “night” for future generations, especially since news enthusiasts are thrown more to them every day through digital and social ports. “There are such floods from the information there, and on the one hand, yes, yes, the masses scattered across multiple platforms, but they create a greater need for people to coordinate the well -ranging press that makes it the best use of their time,” Rodriguez says. She adds that such an offer “will become more important only over time.”
This is a heavy burden to continue in the first week of a new job, but it seems that Lama is ready to start. “I will have to make sure that my energy level has reached the peak at 6:30 pm,” he says.
