Adidas confirms data breach exposing customer personal information via vendor hack

The infiltrators no longer target only technology or hospital giants. Any work that collects valuable personal information, such as names, phone numbers, email addresses, or even basic financial details, is now a goal.

Companies that rely heavily on third -party sellers or customer support to use external sources more at risk, especially if they are not particularly strong in the technology sector.

This German retail has learned this difficult way. The company recently confirmed a violation of the data that includes one of its external partners, and although it was recognized by the problem, many important details are still missing.

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Adidas asserts the seller’s violation: Here we know what we know

Adidas officially admitted that a third -party seller suffered a breach, which led to an unauthorized access to consumer data. in General notification The company, entitled “Data Security Information”, revealed that “the third -party customer service provider” may be at risk. While the brand was initially silent about this range, it was already reported earlier this month that customers in Türkiye and Korea had received breach notifications.

Violation of the huge data displays 184 million passwords and login recordings

Adidas has published this information on both German and English websites. However, no specific area or a number of affected individuals have been confirmed. The company’s statement showed that there is no payment information, such as credit card details, or the passwords were included in the breach. Instead, the details of the communication provided by users to the assistance office in Adidas in the past.

The data obtained includes names, phone numbers, email addresses and birth dates. Although this may seem limited compared to financial data, this type of information can be exploited Fraud hunting And theft of identity.

Adidas brand (Cyberguy “Knutsson)

What Adidas told customers after the breach

In the wake of the violation, Adidas began noting the customers who are likely to be affected directly. The company’s email to customers below aims to reassure the recipients and clarify the information it involves. Here is the full text of the sent notification of affected individuals.

Dear customer,

We write to inform you of a problem we have become aware of it recently that have affected some of your data.

What happened

Adidas recently learned that the unauthorized external end may have access to certain data from customers through a third -party customer service provider.

What information was involved

The affected data does not contain passwords, credit card, or any other payment information. No social security numbers were affected.

It mainly consists of communication information related to customers who have contacted the customer service assistance office in the past. This may include one or more of the following: name, email address, phone number, gender and/or date of birth.

What do we do

Privacy and the security of your data are our priority. Upon realizing this incident, Adidas has taken proactive and immediate steps to investigate and contain the accident. This includes further strengthening security measures and re -controlling passwords for customer service accounts.

What you can do

We are not currently aware of any harm (such as stealing identity or fraud) that happens to our customers as a result of this accident. There are no immediate steps that you need to take. Although, as always, please stay awake and look for any suspicious messages. As a reminder, Adidas will not directly contact you to ask you to provide us with financial information, such as your credit card details, bank account information or passwords.

Who can you call

If you have any questions, please contact our customer service team on https://www.adidas.com/us/help

We apologize for any inconvenience caused by this accident.

Adidas team

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What Adidas did not say about the seller’s penetration

Despite official recognition, there are still many questions without answer. Adidas has not yet clarified whether this is a single breach that affects multiple areas or several separate accidents. The lack of transparency about the name of the third party seller and the absence of concrete numbers or sites for affected users has created frustration between observers and perhaps among the customers themselves.

Previous regional reports from Türkiye and Korea may indicate that this incident was either universal in size or that the third -party sellers were targeted independently. In both cases, the current dealing of the company left the situation as a field of speculation. Adidas claims to inform clients who are likely to be affected, but he did not explain the method or schedule of this awareness.

We contacted Adidas to comment, and we pointed out this statement on Website. In part of it, the company said: “We are still completely committed to protecting the privacy and security of our consumers, and we regret the sincerity of any inconvenience or anxiety resulting from this incident.”

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Adidas shoes (Cyberguy “Knutsson)

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6 critical steps that must be taken after violating Adidas data

If you think you are affected or just want to be careful, here are some of the steps that you can take now to stay safe from the breach of Adidas data:

1. Rub your data from the Internet using a personality Data removal service: The more your personal information on the Internet, the easier it was to use it against you. After adidas breach, consider removing your information from public databases and people search sites. Check the best data removal choices here.

Get on Free examination To see if your personal information has already came out on the web.

2. Watch out for hunting fraud and use strong antivirus programs: With access to your e -mail and phone number, attackers in Adidas can formulate emails for snipers that pretend to be health care providers or banks. Email messages may include these harmful links designed to install harmful programs or steal login information. To defend yourself, use a strong antivirus program. Get my choices for the best winners to protect antivirus 2025 for Windows, Mac, Android and iOS devices.

3. Protection from identity theft and use identity theft protection: Cross now can access high -value information from Adidas breach. This makes you a major target for stealing identity. You may want to think about investing Protect identity theftWhich can also help you freeze bank accounts and credit card accounts to prevent more unauthorized use by criminals. Participation in the protection of the theft of the monitoring identity gives you the clock throughout the week, and alerts of unusual activity and support if you are stolen. Watch my advice and best choices on how to protect yourself from stealing identity.

4. Prepare fraud alerts: Fraud alerts ask to notify the creditors that they need to have additional verification before the credit is issued. You can request fraud alerts through any of the three main credit offices; They will notify others. This adds another layer of protection without getting to the credit completely.

5. Change passwords and use the password manager: Update passwords on any accounts related to the risk data. Use unique passwords that are difficult to guess and leave the password manager to raise heavy by creating safe boxes for you. Passwords reuse them are an easy goal after violations. Consider the password managers for rest and safety. Get more details about my country The best password managers reviewed by experts in 2025 here.

6. Be careful of social engineering attacks: Snements may use stolen details such as names or births from violations in phone fraud or fake customer service calls designed to deceive you to detect more sensitive information. Never share personal details on calls or unwanted emails. Social engineering attacks depend on trust, and vigilance is the key.

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Adidas breach explains that even companies that have contracts for commercial property rights and a huge global fingerprint are not immune to lapses in data security. It emphasizes the need for companies to go beyond primary compliance and evaluate cybersecurity standards for each partner in their ecosystem. Consumers are increasingly realizing the barters they do when they share their personal information, and the brands that fail to meet this moment may find that their reputation is eroding faster than they expect.

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