Entertainment

Disney softens DEI efforts with Trump back in office

Walt Disney Co. By changing some of its internal policies of diversity, equality and inclusion, it is the latest step in the slow decline of the company from these efforts.

The Burbank Media and Entertainment giant will replace the “diversity and integration” performance factor for planning for executive compensation with the standard of “talent strategies”, according to a memorandum sent on Tuesday to the executives by chief human resources employee Sonia Coleman and obtained the Times.

The change is related to the formula used to calculate the executive wages; The memo said that the company is still committed to “enhancing the company’s culture as everyone belongs.”

Other companies outside the entertainment industry also retreated from the Dei initiatives, which appeared as a hot topic during the Donald Trump presidential campaign. Since the inauguration of President Trump, retail dealers such as Target, Walmart and Lowe’s announced that they will end up or reduce diversity initiatives, many of which were placed in place just a few years ago.

Disney’s new “talent strategy” factor will classify how executives flow the company’s values, and they save “different views to push the success of the work”, which creates an environment that employees can do their best and “maintain a strong pipeline to ensure long -term organizational strength , “According to the document. It will be used in conjunction with other current performance standards, including “synergy” and “narration of stories and creativity”.

Coleman said in the memo that the change was in line with the development of the Disney strategic framework to make the company “the best place to work.” Coleman wrote that this framework was issued in December, and aims to align Disney initiatives with “work objectives and company values”.

Separately, the company will also shorten the advisory warnings of the content that appeared on Disney+ before some old films such as “Dumbo” and “Peter Pan”, which notified the fans that the film “includes negative images and/or mistreatment of peoples or cultures,” According to axios. The publication stated that the evacuation of the lower responsibility will not be automatically before the film and will be transferred to the details section, according to the post.

This step comes Disney reduces the general position It took four years ago to the hero to diversity and integration in the company. In the wake of the killing of George Floyd in 2020 by the police in Minneapolis, Disney Millions of dollars pledge To the organizations that serve the actress -acting societies, they have developed more comprehensive greetings between the gender in their entertainment gardens and Queer publicly presented in their films.

Since then, the company has been subjected to prominent conservative politicians-the main governor of Florida Ron Desantis-who described the company as “waking up” after the CEO of Disney then opposed Bob Shabak the state law that restricts the classroom discussions on sexual identity.

But the withdrawal from the efforts of diversity and integration really started in mid -2013 when I left Latondra Newton, President of Disney Latondra Newton, which she occupied nearly six years ago. Since then, the company has also dropped a story about a transient athlete in its Pixar series, “Win or Lost”, saying, “Many parents prefer to discuss some topics with their children with their terms and timeline.”

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