Regardless of how much the fans wish, they can be able to get the last seasons of their favorite MAX series in One Go, the content head Casey Plies He says the banners will continue his commitment to the weekly issuance strategy.
“It works for us,” he said during a global conference committee at the Milkin Institute on the future of the entertainment industry on Wednesday.
Netflix is largely responsible to generalize the strategy to drop all episodes of a new season at one time, and has followed many major signs, at least for some projects. However, Max is still strange. In almost all cases, Streamer launches new episodes per week – a decision that BLOYS says is driven by financial feelings and the desire to prolong the shelf life of the series.
“Part of the reason we do this is that we do not have the ability to get a new chain every week. There is a difference between dropping a new chain every week and a new episode. This is big financial teams,” I explained.
Plies referred to HBO MAX, who proved his usefulness in creating a refrigerated water conversation on TV, the appointment Caliphate, euphoria, guards, small small liesAnd White Lotus.
“Every week we see that the audience is growing, and there is a complete environmental system for the people who write about it, they do podcast, and discuss TV programs. So as not to benefit from that, I think, crazy. It has been proven several times over the past ten years so that they work and that creators prefer this in this way.” “I always feel the best in the worlds, because if you don’t want to see something a week a week at this stage, you can return and watch every 15 hours house.“
In fact, Bluys added, that the network has tried in the past with the launch of multiple episodes at one time, but they found that it hurts me more in more than helped, because “he had no time to retreat in culture and made people talk about it.”
This, of course, is not a new HBO and Max strategy. The company was Repeated its commitment To the weekly release strategy since the broadcasting wars began in 2019. It is logical given that many heavy hikers in the current is actually a written linear series that is also on the HBO cable channel at the same time that they are alike.
Netflix, on the other hand, is not owned by a linear table. Other signs such as Paramount+ with Showtime are also standing with the traditional version model, and episodes often offer a few days before broadcasting more broadcast on the linear channel.
But Plies argues that the strategy is at least the most effective for Max Equippers and And such …
“We continue to return to the weekly business,” he said.
