Once Harvey Masson Junior was convinced that firefighters had dealt with the destroyed Los Angeles fires for this month, about the president of the Academy of Registration to what is somewhat less dramatic.
Hotel rooms.
“I know this looks strange,” said Masson, who was the biggest event for his organization – the annual Grammy Awards ceremony that realizes the best in pop music – was just weeks away when local officials confirmed that he moved forward forward. “But if we fly people to the city to show us, will we displace people who need rooms because they lost their homes?”
To find out, Masson started working on phones, seeking inputs from the Los Angeles Tourism Department and Hotels including JW Marriott adjacent to Arena Crypto.com in the city center, where Grammys will be held on Sunday night with candidates, presenters and performance artists including BeyonCé Taylor Swift, Billy Eichand Sabrina NajjarHerbie Hancock, Shakira, Charli XCX, Dochii, John Legend, Chapel Rowan Kindrik Lamar.
“I also contacted the person running the Beverly Hills Hotel, who thought it might have been a place where many people enjoy our industry,” Mason recalls. He said: “We are in less than 30 % of the occupancy. Every person feels abroad as if it is closed in the city and everything is burned and we are out of work. Need Next people. “
As for the registration academy, the Sunday show – which will be broadcast live on CBS and flowing on Paramount+ – is not just an opportunity to reveal the year record of win and who won the award for the best new artist. It also disturbed the decisive for 6,500 people.
It is equally important, from Mason’s point of view, is an opportunity to use broadcasting and associated events to help relief from fires. Indeed, the academy says it was distributed north by $ 4 million to more than 2000 music professionals affected by forest fires; The TV program itself will contain calls to donate musicares and the charitable Oscar, as well as for groups that provide relief throughout southern California.
Mason said that these considerations surpassed his concerns about the “optics” of giving a party at a moment when thousands of Angelinus saw their homes or businesses.
“People at work were worried about: If we did that, would we look bad?” He said. (In fact, music companies such as Spotify and Universal Music Group have canceled the annual Grammy-Week parties.) “But for me, the cancellation does the opposite of what should happen.” “We need to raise money, and we need to increase awareness and we need to show unity around our society and around the city of Los Angeles – that we are going through hardship but we will wear.”
Ben Winston, a CEO of Grams with Raj Kapoor and Jesse Collins, says that hitting the right tone for width “is a high wire work, there is no doubt.” Winston has experience in this effort: In 2021, he and his team were designed to broadcast the Burich broadcast on the restrictions of Covid-19 that had pop stars in masks; In 2022, they installed the show just one week after Will Smith shocked the world by slapping Chris Rock at the Academy Awards.
Until 2023, Winston managed the James Corden show late at night, which was called “an hour of fun and comfort” that often rose against the real world. “A natural disaster or shooting occurs at school before it continues, and you will get this star dance in the street. We are very used to saying:“ Is this appropriate? How do we get there? “
On Sunday, firefighters and other first respondents will be respected and exposed to affected business owners; He said that “the spirit of Los Angeles”, including many offers “that were not present before the fires.” There are two artists who then called and said: “I would have sing thisBut how you feel, comrades if you need now Which – which? “
There is also a striped greeting to Queens Jones, a greatly influential music character who died in 91 in November. “It may be a little larger than what we usually do. The entire Grammy’s offer can actually be Quincy due to the number of species that touched it, the amount of work he has accomplished and the love of industry for him,” Kapoor said from the part.
One wont Winston said, Kendrick Lamar’s performance was from. “Not like us“Diss Path, which was nominated for Grammy, which crowned Lamar’s runner last year with Drake. Lamar is scheduled to lead the Super Bowl 1 -half show on February 9,“ The American Football Association always makes Super Bowl artists at the end of the time they sign a deal not They are allowed to perform anywhere for weeks. This is the call of the American Football Association, it is not the artist. ”(Winston promised that the exhibition will contain” some surprises. “)
The previous two previously increased classifications, but Winston expects the numbers to decrease this year, partially due to the narrow marketing campaign at the exhibition to a little more than a week, compared to the usual month.
Winston said: “I was very excited to display the show, but what we were not comfortable while evacuating people is:“ Hey, watch Grammys! “” “
Masson was not concerned about the possibility of a decline in classification, although he also knew that viewers are concerned – especially this year.
He said: “The reason we offer these prizes is to be able to broadcast, and the reason we have a broadcast so that we can get licensing fees in the door that belongs to the music service.” “There is no greater example of this fire and this show.
“Whoever wins my crime on this broadcast broadcast that will be directly associated with people who get help from the money that comes from the offer.”
