Jimmy Fallon It will create a marketing agency and fill it with creative and smart executives in a new NBC series entitled “On Brand”.
In each episode, Creatives on Brand Agency will work with major companies like Dunkin ‘, Captain Morgan, Pillsbury and Samsung, who are looking for the best idea of a huge brand campaign. The contestants will write songs, build activation and produce commercials with “unprecedented access” to companies. At the end of the season, one of the contestants will be named after the “best at work” and will receive a cash prize.
The famous executive Bozoma Saint John (Uber, Pepsi, Netflix) will be the chief marketing official of the on Brand. The competitors will display Valon and St. John’s visions before implementing their marketing ideas on the national stage.
“I love the brand, I love marketing, I love the world of advertising, and I think there are many people who do it too,” Fallon said in a statement. “This offer allows the audience and the contestants a peek behind the curtain on how campaigns gather some of the largest brands and what is going on in making it. It’s exciting.”
The “ON Brand” coordination will be licensed in the world by NBCUNIVERSAL Formats, a section of the Universal Studio Group collection. This series is produced by the B17 Entertainment and Universal Television Contilative Studio, a section of the Universal Studio Group collection, in conjunction with Fallon’s Electric Hot Dog. Executive producers are Fallon, Brain Megr, Ret Bashner, Pep Wales and Kelly Powers. CAA’s media and entertainment partnerships section has a partnership with NBCUNIVERSAL to bring brands to the exhibition.
