Super Bowl Commercial Ads Folk celebrities walk together like peanut butter and chocolate. How is there not a famous face that highlights Reese dessert during the big game?
New Super Bowl advertisement for HersheyThe S -backed Treater will show that fans are taking identical measures at an active volcanic lava site, and they are confused after entering a new version of Reese that contains lava chocolate. There is a 94 -year -old woman among the crowds that enter into an interesting mixture, but there are no cinematic stars, nor sports characters, nor politicians.
“I don’t think we want to share the theater with another person, do you know?” “Hershery Company,” Ryan Reese, Vice President of the Brand Strategy and Creative Development. “I think there are definitely times to use celebrities, but Super Bowl is our goal to be Reese the star.”
Reese will rely on a strategy that is adopted with a lesser frequency every year. The current criteria for advertising Super Bowl Take advantage of the celebrities almost De Rigueur. Thanks to the costs of the explosion for commercial time – Fox sought from more than $ 7 million to more than $ 8 million for a 30 -second spot Advertisers need assurances that their promotional messages will notice. Celebrities tend to help.
In fact, the use of popular and musical actors and other salaries has increased significantly since 2020, according to the research conducted by Kim Weightler, associate professor in Business Administration at Darden Business College at the University of Virginia, whose research team leads his analysis more than 500 Super Bowl ads among the years 2015 and 2024. In addition to the recruitment stars, advertisers try to associate in interesting ways, which leads the population composition
However, it seems that all the famous faces blur together on the night of the event. In 2024, for example, Super Bowl Danny Devito viewers joined Arnold Schwarznegger for State Farm; Davidson House works with Kate McCainon for Hilman. Heidi Gardner and Dan Levy couple for homes.com; And Chris Pratt PRINGLES. Christopher Walken, Jeff Goldlip, Aubary Plaza and Mitt Ace, was on hand, as well as members of the “Satradai Knight Live” team, such as Heidi Gardner in favor of Homes.com. There was already a statement of this year’s commercial advertising crop, including William Davu and Catherine Ohara For Michelop, Ultra, and some attention is possible, Billy Crystal and Mig Ryan are returning their roles From the famous 1989 movie “When Harry Sally met.”
For Ris Hershey, however, everything begins to integrate. He says that focusing on something funny or zany instead may seem intuitive, but it may also stand out. “It seems as if there is a group of black umbrellas, but then there is red, right?”
Other members will host in the list of 2025 m this tactic. Hims & HERS will focus from a distance remotely on obesity problems in the United States, Using a stain with a delicate length, characterized by the thieves From the different images, it focused on the risk of weight gain. “We are not trying to make you laugh or make you remember celebrities,” says Dan Kinger, the company’s chief design in the company. “Our hope is to penetrate the noise and that it will resonate with people in a real way.”
Reesz used to run in Super Bowl in vapor. Last year, it relied on a variety of people with a regular appearance who screams in joy or suffering when hearing the Caramel Reese Cup. Some threw themselves out of windows or over tables. In 2020, Rais Super Paul was used to highlight the dessert ries ries, which combines chocolate, peanuts, caramel, peanut butter and pastries. Erich & Kallman, an independent agency based in San Francisco and Austin, worked on the three efforts Super Bowl.
Reese has a little extra sugar to operate that other marketers may not. Reese says, Rice is the best -selling brand for the company, says Reese, and has 50 % penetration between consumers and is available in all types of stores, so anyone who sees the advertisement can find sweets quickly. “It is not difficult to sell people.”
The CEO says that Reese has been easily recognized by consumers, whose commercials can spend more time entertaining them than trying to draw their attention. In the new Super Bowl advertisement, “Every rhythm matters, and we maintain energy,” says Reese. “I want you to enjoy every 30 seconds, do you know?” The company bets that chocolate, peanut butter and a group of soft characters will be sufficient to bear today,
