‘Skinny jabs’ are turning slimmers teetotal – and drinks companies are feeling the loss | Pharmaceuticals industry

M“The amount of alcohol y has decreased,” says Hana. “Since I took Wegovy, I was not looking for a drink when I went home. When I used to go out with friends, I was always the last position; now I will leave two hours before the closure.”

In the early thirties of her life, London is among the increasing number of people who turn into weight loss, such as Wegovy and mounjaro. The results were exciting – it threw four stone (25 kg) in a little more than six months.

The broader use of these “slim strikes” can be hesitant in the business world. While fugitive demand will enhance sectors such as biotechnology (analysts believe that treatments made by companies like Eli Lily and Novo Nordsk It will be a global market worth $ 100 billion (82 billion pounds) by 2033), and can deal with others – especially food, drink, retail and entertainment – if customers live more life.

The possibility of disturbances was highlighted when Terry SmithOne of the best shares in the UK revealed that his investment fund has discharged his share in Diaageo, FTSE 100 drinks, partly because he believed that these drugs are threatened with long -term alcohol sales depression.

Smith, who runs the stock fund fund, told its annual message that the beverage sector “is” in the early stages of negatively affecting weight loss drugs. ” “In fact, it seems likely that medications will eventually be used to treat alcohol addiction, and this is their effect on consumption,” he added.

Diago, the company behind big names, including Johnny Walker, Tenirai and Billis, did not comment on Smith’s sale to shares, but the CEO of Dibera Crowe is likely to face questions about the topic, and a wider strategy, when you update investors in half-sales of the year On February 4. It is also possible to be asked about speculation that is considering selling or offering Guinness.

A number of studies have found people taking medications such as a poultryide – the active ingredient in both Wegovy and CIPETES TYPE 2 JAB Ozmpic – or Tirzepatide, which is the active component of Mounjaro, often it is Reporting a decrease in their consumption of alcohol. I suggest more research and Related drugs It may also help People with drug addiction or alcoholAnd as well as those who have Compulsive shopping or smoking Customs. Although experts still delegate the reason for the effects of alcohol consumption, one of the possibilities is that they want the bonus paths in the brain.

Hana was one of more than 70 readers who participated in their experiences after we asked if it was Loss of weight It affected the way they drank alcohol. All of them report it, including those who drink the previous wine who abandoned Bings.

“I don’t get a stir, and I feel the West after that, so … why do you care?” A 59 -year -old woman said. “I am also less interested in coffee, shopping and other things that give me a little dopamine visits.”

Some have told us that the strikes made them stupid and alcohol made it worse. Others report a small amount of alcohol that produced all the remains of the spots. However, the main topic was joy in conquering battles often with weight.

“I think one of the reasons that it reduced is that I feel that the backwardness is more severe,” added Hannah, who works at the site of music. “I cannot also consume invasive alcoholic drinks without feeling nauseous.”

Now, with “a cabinet full of dust gathering bottles”, the membership of its wine and the jinn club canceled. She says, “Failure to go out a lot and cancel my subscriptions has covered more than the cost of the drug,” she says. “I spent 6000 pounds in 2023 on the exit, 3000 pounds in 2024.” It has been paid for a special prescription and spent 1500 pounds on the medicine since June 2024.

Carla Jarir, the Loton -based Fintech worker, remembers that she used to drink “somewhat greatly” on weekends, including at least one night.

“Most of the celebrations were another reason for drinking to excess, and although I did not drink a week, if I spent an exhausting day, I will have two drinks to three drinks to relax.”

This has changed since I started taking Mountjaro, which you ask for through Asda Online Doctor, and I paid more than 200 pounds for the four -week pen. “I have a socially strange drink, but I have not been drunk since May,” says Jarir. “I manage my pressure through exercise and enable me to lose weight of five stones of running.”

Whatever the final effect of weight loss drugs, the amount of alcohol is drunk by every person in the United Kingdom, and regardless of the epidemic, it has decreased since 2007 – although it is still a huge market, worth 40 billion pounds in 2023, according to IWSR drink data.

During the 16 -year period, what we requested in the bar changed or put in our shopping cart a lot. While the amount of jinn and whiskey that we drank increased by 13 %, the amount of our beer decreased by 22 %, according to the Barclays report. At the same time, we were persuaded to spend more on an expensive Boze, a direction that “discrimination” described by industrial marketers.

While the Smith Diaget Fund threw its adherence to the stock maker Jack Daniel, Brown Foreman, although it said this company “may see early signs of the negative effect of the weight loss drugs.” However, Brown Foreman had a greater focus on Diago’s distinct lives, Smith said, “This may help avoid the effect of weight loss medications” as consumers “drink less but higher quality.”

In another recent report, Barclays analysts looked at the potential effects of other companies of a new and more powerful generation of weight loss on the horizon.

Looking at the United States, where there was a recent decrease in alcohol consumption, he said that if a greater percentage of the population began to use these drugs, it may develop into “a more feasible risk over time to the future growth of the alcohol sector.”

However, the current effect may be “less severe than fear” because the customer base for drugs tends towards women, while the lion’s share of alcohol is drunk by men. According to Novo Nordisk, 81 % of Wegov’s consumption is by women, as the report notes, while 78 % of alcohol consumption in the United States is by men.

However, the number of men told us that the drug had a significant effect on the amount of their drinking and also ate. London -based Barry Gaysman was overweight in four stone when he left his job as a customs investigator. “I have retired, overweight with high blood pressure and type 2 diabetes,” he says, describing the culture of work that involves daily drinking.

Now in the 1970s, he is part of the research experience and takes Smaglutide (or fake). Seven months later, his outlook on food and drink changed significantly. He says that his loss of appetite “destroyed a life -long love relationship with food and cooking.” “I am the type of person who shares love by feeding people well. This is worrying for me, if not frustrated.

“I have not reached a stage until now where I feel the same way towards the drink, but I am sure it will come. For me, the glorious feeling of a large blow from the cold jinn and the activist has been entering my bloodstream one of the summer’s joys.”

Andi King, a 59 -year -old administrative consultant in Cambria, says that after he took and woven for six months, he moved from drinking beer, glass or wine daily to drink “almost nothing” unless it was a special occasion.

“It is not a conscious decision,” says King. “I am only not thinking about opening a box or bottle. Gold” noise “. If I drink socially, I can only manage two drinks all night – he is not sitting now.

Weight loss treatments are still in the honeymoon period, and it remains to see whether they will be placed in a time test, with the cost that may get rid of everyone except for more than they need for health reasons.

For the London civil employee, Alex, who decreased from size 20 to size 12, took OzemPic “one of the best things I have ever done.”

“I was that two years this month and lost six stones, pounds. She says:“ I was suffering from weight gain all my life and finally, in the 1940s, I am not. ”Although I did not face a problem, I was drinking a lot. One small cup of wine in the evening turns into half a bottle. Now I do not think about alcohol unless you are out or with friends. “

In fact, the only 43-year-old-which may resonate with many users-what may happen when you stop eating it.