The Guerrilla Marketing Campaign Against Elon Musk

You may be an American waiting at a bus station, in a country that is not your own, and they wander around the borders of democracy at home. Bus dates, then another. Feel, frankly, a little angry. (Maybe you are also working late. You are always late.) What can you make you feel an increased improvement? Doomscrolling, as you see: Federal workers’ demobilizationand Foreign aid discountsRisks Amnesty InternationalA wave of angry social media functions that were conducted at 3 I am Looking closely at an advertisement on the side of the bus station. “Elon Musk is Bellend. Signature, UK, “Read, using a rude British colloquial for the male anatomy part. Aha!
This spring, as Musk He has been busy dismantling parts of the United States government, signs of discontent appeared with the richest man in the world via the London public transport network. On the tube, a fake advertisement for Timing Musk showed a gesture that was widely received as a Nazi greeting alongside the price of the falling company’s share, with the “hate not selling. Just ask Tesla”. Another, poster on a bus station in Clerkenwell, in central London, musk appeared and Donald Trump Along with Tesla, read “AutoCrat AutoCrat for your country.” On Bethnal Green’s bus station in East London, the Tesla brand bearing the Tesla brand “The Swasticar”, and announced that the car “goes from 0 to 1939 in 3 seconds”. “Now with the guidance of white strength,” another reading. Offers, although convincing, are not officially punished. A Transport for London spokesman, in an email, told me, “These stickers have not been declared by TFL nor our advertising partners, and our teams and contractors have ordered us to remove any on our network,” told me a spokesman for the Transport for London, in an email message.
The stickers are not the only indicators of chaos: on Tuesday, after Tesla reported a 7 percent decrease in profit, Musk announced that he would spend less time working with the Trump administration. But why hate in the United Kingdom? Outside his work in Ministry of Governmental efficiencyMusk, a sudden amount of time Hunting in the country. In the past few months, it has interfered in the affairs of the United Kingdom. He called, in a different way, the imprisonment of workers’ politician Jess Phillips; Prime Minister imprisonment, Care Starmer; And the release of the extremist Crusaders on the extreme right that goes to Tommy Robinson and was imprisoned due to the contempt of the court. (Robinson, which was banned from Twitter, was repeated in 2018, for violating his “hateful content”, after Musk bought the platform.) In January alone, Musk became installed on a scandal that resorted to children that occurred in northern England more than a decade ago; Fell Nigel FarajThe head of the UK right -wing right reform, apparently for Farraj’s refusal to support Robinson, and wrote that Farage “has nothing to do” to lead; He suggested that King Charles III Parliament and communication with the public elections in the United Kingdom must be dissolved.
Recently, MUSK turned his feverish attention to the case of Lucy Conoli, and what he considers a shortage of freedom of expression in the United Kingdom last October, and Konoli, a career of white British children, was sentenced to thirty -three months in prison for a position in which she called for housing for asylum seekers in hotels. I participated in July, after three children stabbed a dance chapter in Southport. The tragedy sparked the violent racist riots fed by allegations that the perpetrator was a Muslim immigrant. (It was not.
Everything one thinks about the phrase Convenuli – which is disputed in the UK – looks the motives of Musk to intervene doubtful. His interest in British affairs made it not widely popular with the public; Eighty percent of the British hate him, according to the Yujov poll from March. He managed to alienate the reformist voters, whose majority are now seen in the inaccurate. Emma, a participation institution for all, hates Elon, the group behind the fake Tesla ads, recently told me: “First of all, it’s very strange.” “It is South Africa. He lives in America. Why does he put our fingers in our pie?” Emma in the early thirties and lives in southern London. Everyone hates that Elon originated from a severe group chat with her with two friends. (The members spoke to me on the condition that his identity was not disclosed. The names were changed.
Their first plan was to create a collective actor that people can pledge to donate one penny every time Musk publishes on X, “With the money that he causes hates,” Jason, one of the founders of another participant, told me. (Musk usually publishes thousands of times a month. The group is on the right path to collect nearly one hundred and fifty thousand pounds by the end of the year.) “We only have this idea to convert the hatred that it publishes on its platform against it, and turning it into a positive thing,” he said. They printed and distributed posters that read “Don’t buy Swasticar”. Two weeks later, they connected to the size of life from musk while he was a greeting -like gesture and tried to install it in the Tesla showroom in northern London. A video on Instagram Emma appears talking to a sales actor. “Musk wants us to show the true colors of Tasla, so we thought, as you know, we used to do some renewal,” she says, Deadpan, pretending to be a company. Virusi video. Later, Jason went to another showroom with “Musk B-Gone” air fresheners; “Cover the smell of fascism” – and it was quickly accompanied.
Last week, everyone hates Elon, who set out from his biggest trick so far. A special donor helped them secure Tesla, then they prepared the “anger room” in the open air and called on people to break it. About a hundred people appeared to participate. Each visitor was given about thirty seconds, hats, and a heavy hammer. (They removed, recycled and recycled battery first.) He said Guardian. Tesla’s remains will be crushed and motivated to raise funds for food banks. Jason told me: “It was very superior, and I felt surprisingly frustrated,” Jason told me. (Tesla did not respond to a request for comment.) “What we are trying to do is to direct our anger to a kind of creativity.” “We want to make our activity in these things very creative and appeal to many people.”
Not so long ago, I met Emma and Jason on a stormy day near Waterlo station, where they planned to install a fake bus advertisement. Emma was on a high -definition jacket on a short swollen jacket and was carrying a cardboard tube. She told me: “The high is necessary.” Jason agreed. He said: “I have put the highs, and people are not really inclined to question what you are doing.” They walked quickly towards a stop outside St. Thomas Hospital. For a few minutes, they tried to open a condition that contains a cart on the side of the bus holder. closed. A bus passed. The driver looked at them without expression. They tried another one across the street. It opens! Jason photographed him while Emma dismantled a large sticker and got it inside the case. A man stands nearby carrying a sandwich and scare the coke on them. The advertisement is designed like a media bulletin that one may see in the doctor’s office. “Know your parasitesI have read, narrated “ticks”, “worms”, and “billionaires”, along with musk pictures, Mark ZuckerbergAnd Jeff Bezos. “Go out with wealth tax,” he advised the poster. “Immediate intervention is crucial to your health and the health of our societies.”