The generic drug is pharmacologically identical to its corresponding brand-name drug
Eigen Blue/Getty Images
Medicines seem to cause worse side effects if people think they are cheap. This finding may encourage doctors to explain to people that treatments can be effective and safe regardless of whether they are registered brands or less expensive versions.
“Most people have heard of the placebo effect,” he says. Kate Fez At the University of New South Wales in Sydney, Australia. “It’s the idea that you can take a sugar pill, think it’s going to work, and it’s going to improve health.”
