It is one of the oldest stories ever, but “”Chosen“It is to find success through a very new approach to bring the epic of the cross Bible to the masses. It is originally available to broadcast on a dedicated application, chose“ The Chosen ”its third and fourth seasons in theaters via theaters To open entertainment – An unprecedented step for a full season of TV, in the case of the fourth season. But the unconventional strategy pays off wonderfully, as a total of $ 72 million has reached so far through the “chosen” seasons, in addition to the Christmas feature. Now he is preparing to launch the fifth season of the show, “The Chosen: Last dinner”, starting from March 27, the specialized distributor withdraws all stations.
It is also the last Rodio for conquest. The fifth season will be the final distributed by the company, as 5 x 2 producers He made a deal with Amazon For the last batch flow as features of the feature. Any possible theatrical play will be handled by Amazon MGM.
When the idea arose for the first time on the first show “The Chosen” in theaters instead of broadcasting or cable, “People look at me as if you were crazy,” says Ray Note, CEO of Fathom Entertainment. “But we conducted our research and knew the capabilities.”
The privilege of the creator Dallas Jenkins, who was first funded by group financing, achieved a fleeing success, as Bir Grills, the chosen in the wilderness, achieved from video books to framed artwork.
And the successes of the theatrical term for the fifth season twice as it was before the fourth season, according to Luatom. Nutt predicts that the final revenues can also double, after the “last dinner” versions of Easter and Easter. The first two episodes will also be shown on 250 IMAX sites, the first for Fathom, with approximately 2,100 sites.
The challenge of launching a series of eight episodes for three weeks is to make the audience return to the second reward. So Fathom decided to facilitate the masses to catch up with all the episodes.
“We have reached the conclusion that doing something in the festival style is the way to go,” says Note. The first two episodes will last for a week, with the next three opening a week later, while the first two continue to play. Then for the last three episodes, the audience can watch the last three or the eight hill. Theaters will provide ticket assembly packages so that cinema pioneers can adhere to full operation for a special price.
Since the “Thesosen” episodes are also available for free to apply the display, the theatrical success is particularly noticeable. (“Binge Jesus”, refers to the home screen.)
“It is amazing for me that people pay the price of a movie ticket to go to. Note says:” It is a tribute to the quality of the content. “The value of production is huge. Stories novel beyond belief. There are people of all religions and sectors that come to see this – not only Christians. “
Fathom has proven its reputation through a group of programming, from the events of music and opera to Anime to the reshaping of classic films. But faith -based content is the cornerstone of the 20 -year -old distributor, and it represents 40 % of revenues last year. From “Al -Mukhtar” to “between the borders”, this type contributed to the growth of the total revenue by 45 % in 2024 and 48 % in 2023 – a rare bright point in troublesome theatrical works.
Building a reputation in this type means that Fathom can deal with religious masses directly, and this is something that many distributors love to be able to do it.
“We have created a lot of relationships in this particular field on the side of the content,” says Note. But more importantly, we have created direct relationships with the consumer. We have databases. We have access to people who went to see this content.
“Girls”
Another growing company for the company, which was renamed last year from Fathom Events to Fathom Entertainment, is the programming of classic films. Nutt says, a new list of large -screen classics with Intros will be announced by critic Leonard Malatin in Cinemacon, after the success of the examinations retrospectively such as “The Goalies”.
“You have parents and grandparents now bring their grandchildren to watch a classic movie,” 80 -year -old Oz “magician, or anything else. Note says:” You can see a lot of these films on TV, but people really want to go to the movie theater and know how this original audience watched it originally. “
Will other TV series follow and try a theatrical version instead of the first broadcast? Note says there were inquiries, so the exhibitors may have another new tactic in their pursuit of people going to multiplicity.
